Hot topics

    • europe

    Comment

    Apprupt uses funding round to push UK sales

    Mike Butcher

    View Staff Page

    Mike Butcher is the European At Large with TechCrunch. As such he has a roving brief to write about Startups, Venture Capital, technology trends and emerging markets. A former grunge rock drummer, he became a long-time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and... → Learn More

    Wednesday, July 21st, 2010
    Comments

    Apprupt, the first affiliate network for mobile applications, is taking a baby step towards internationalisation today with the appointment of Jon Mundy a former sales strategy manager at BSkyB. He’ll develop the business in the UK out of their new London office. It’s a natural move as the UK has possibly the hottest mobile market in Europe.

    Mundy will be pushing out the apprupt publisher network. He has worked across the online sector for the last ten years and also worked at Aura Sports, which was bought by BSkyB in 2006.

    Apprupt closed a large financing round with Deutsche Telekom’s T-Venture arm, KfW and its existing investor Neuhaus Partners recently but terms were undisclosed.

    Apprupt’s performance analytics shop focuses on iPhone apps but the Android store is to come. The platform track click-thrus and conversion rates for online and mobile links to iPhone apps, with the idea that developers can then find where there best traffic comes from and target resources accordingly.

    CrunchBase Information
    apprupt
    Information provided by CrunchBase
    • http://joosk.info/?p=314 Industry Moves Round-Up: Chris Wade, BBC Mobile, Apprupt, Johnston « Joosk, Info on the Wireless Industry

      [...] —- Apprupt: Mobile affiliate network Apprupt is naming former BSkyB (NYSE: BSY) sales strategy manager Jon Mundy to run business development from a new London office after securing a funding round in May, TechCrunch writes. [...]

    • http://www.blogle.org/2010/07/apprupt-uses-funding-round-to-push-uk-sales/ Apprupt uses funding round to push UK sales | Blogle.org

      [...] on eu.techcrunch.com « So who won the TechCrunch Europe Summer Pitch Battle? Penny auction site MadBid secures [...]

    blog comments powered by Disqus