Data Management Virtualization Startup Actifio Raises $8 Million

Actifio, a company that specializes in data management virtualization solutions, this morning announced that it has raised $8 million in Series A funding in a round led by North Bridge Venture Partners and Greylock Partners.

With the funds, Actifio intends to ramp up sales and marketing efforts.

Actifio isn’t giving much detail on how its technology works, or exactly what it does just yet, but here’s the formal pitch:

Actifio delivers a next-generation data management solution with radical simplicity, unprecedented agility and up to an order of magnitude lower cost. Based on Data Management Virtualization (DMV) technology, Actifio transforms individual silos of point tools into a unified solution using efficient pipelined management across the data lifecycle.

The company’s patent-pending DMV technology delivers unified data protection, disaster recovery and business continuity across the data lifecycle for virtual and physical IT environments.

Xconomy has more information on what the startup is doing.

The newly funded startup has a management team with impressive resumes, including Ash Ashutosh, president and CEO and formerly vice president & chief technologist of HP’s StorageWorks division, David Chang, vice president of products (formerly founder and vice president of product management at AppIQ) and Rick Nagengast, vice president of sales (formerly vice president channel and partner development of EMC).