Tim Cook: Only Thing Limiting iPhone 4 Sales Is That We Can't Make Them Fast Enough

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During the Q&A session at the end of Apple’s Q3 earnings call, Apple COO Tim Cook fielded some questions about Apple’s new iPhone 4 product. Not surprisingly, there were a few about the antenna and the swirling controversy. According to Cook, it’s not dampening the demand for the product at all.

Let me be very clear on this: We are selling every unit we can make, currently,” Cook stated. A follow-up question asked if there was a slow down in order rates or if there was an increase Apple was seeing in returns? “My phone is ringing off the hook from people who want more supply,” Cook said.

When pushed about returns specifically, Cook reiterated what CEO Steve Jobs said at Apple’s press conference on Friday. That is, returns of the iPhone 4 are less than they were for the iPhone 3GS. “For this specific issue, it’s extremely small,” he continued.

Someone else asked if Cook would respond to the thought that Apple purposefully creates a shortage of their products to build buzz. “We do not purposefully create a shortage for buzz. I’m not sure where that comes from,” Cook said. “Demand for iPhone 4 is absolutely stunning.”

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