Online learning site Grockit, which launched at TechCrunch 50 in 2008, has integrated educational videos from YouTube EDU to enhance the learnings experience for its users.

Grockit is an online learning community that adds game mechanics to helping high school students prepare for standardized tests such as the GMAT and SAT. The startup, which just raised $7 million in funding, is also moving into general online education for high school and middle school students with impending launch of the Grockit Academy, an online destination where students can learn together and teach each other.

Grockit has correlated its content and tags to over 1000 YouTube Edu videos, which teach everything from from individual academic standards to every area of GMAT prep. For example, while a student is studying for GMAT prep on Grockit, the site will surface videos teaching any content related to the GMAT. It essentially blends text learning lessons with video learning.

YouTube EDU has grown steadily since its launch last year to more than 65,000 videos. It would be beneficial for Grockit to source videos from Academic Earth, which is a Hulu-like platform educational videos.

Crunchbase

• GROCKIT

Company: Grockit

Website: grockit.com

Launch Date: December 2006

Funding: $24.7M

Grockit is an online social learning company. It currently offers Test Prep services for GMAT, IIM CAT, LSAT, GRE, ACT, SAT and AP Calculus and AP History tests. Grockit has conducted significant research proving that people learn better through peer-to-peer instructional design instead of teacher-to-student lectures, and Grockit has built a platform for license and direct-to-consumer products that harness this research. Florida Virtual Schools, KIPP Schools, Georgetown University and other schools have deployed Grockit services. Grockit...

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