• Grockit Makes YouTube EDU More Useful

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Monday, July 19th, 2010


    Online learning site Grockit, which launched at TechCrunch 50 in 2008, has integrated educational videos from YouTube EDU to enhance the learnings experience for its users.

    Grockit is an online learning community that adds game mechanics to helping high school students prepare for standardized tests such as the GMAT and SAT. The startup, which just raised $7 million in funding, is also moving into general online education for high school and middle school students with impending launch of the Grockit Academy, an online destination where students can learn together and teach each other.

    Grockit has correlated its content and tags to over 1000 YouTube Edu videos, which teach everything from from individual academic standards to every area of GMAT prep. For example, while a student is studying for GMAT prep on Grockit, the site will surface videos teaching any content related to the GMAT. It essentially blends text learning lessons with video learning.

    YouTube EDU has grown steadily since its launch last year to more than 65,000 videos. It would be beneficial for Grockit to source videos from Academic Earth, which is a Hulu-like platform educational videos.

    Company: Grockit
    Website: grockit.com
    Launch Date: December 2006
    Funding: $44.7M

    Grockit is a pioneering online social learning company. Grockit has proven that people learn more, faster through combining social learning mechanics and multi-media learning content to help people teach and learn from others. Learnist is Grockit’s broadest learning service, launched in May of 2012. At Learnist, expert members curate the web’s content to create simple explanations on virtually anything using open content and rich multimedia. Grockit.com offers Test Prep services for GMAT, IIM CAT, LSAT, GRE, ACT,...

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