Twitter: The World Cup Final Was Our Most Tweeted Event, Ever

Friday, July 16th, 2010

Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

The 2010 World Cup has come to a close, and you can bet that the team at Twitter is losing slightly less sleep than they have been over the last month. That’s because the global event drove record traffic to the service, resulting in some downtime and other quirks. But it also led to some pretty staggering stats: Twitter has just announced that The World Cup Final marked the largest period of sustained activity for an event in the service’s history, with over 2,000 Tweets Per Second during the last 15 minutes of the match, and 3,051 tweets per second when Spain scored its winning goal.

To mark the occasion Twitter’s analytics and relevance teams created a nifty infographic tracking tweets over the course of the tournament (the flags denote the number of tweets containing a hashtag for a given country). You can see it above (click it for the full version).

Other key stats from the World Cup:

  • During the final, people from 172 countries tweeted in 27 different languages.
  • At the moment of the winning goal, people from 81 countries tweeted in 23 different languages. This moment is represented on this Wordle infographic.

Company: Twitter
Website: twitter.com
Funding: $1.16B

Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post their latest updates. An update is limited by 140 characters and can be posted through three methods: web form, text message, or instant message. The company has been busy adding features to the product like Gmail import and search. They recently launched a new site section called “Explore” for...

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