eBay's Newest iPhone App Takes Fashion Mobile

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eBay has ambitions of becoming a destination for fashionistas, recently launching eBay Fashion, a new one-stop-shop for all things fashion on eBay’s online site. And the commerce giants also unveiled FashionVault, a site that sells designer clothes and includes Gilt Groupe-like flash sales on designer items. Today, eBay is taking fashion mobile by launching an eBay Fashion iPhone app.

On the free app, shoppers can browse, buy, and even virtually “try on” clothing from the site’s new, designer, branded and vintage merchandise. Features include a personalized closet that allows users to add, store and curate favorite fashion finds. You can also build outfits and mix and match items from eBay.

Additionally, the app includes both direct access to Fashion Vault and a Virtual Style Gallery that shows latest trends and fashions on the home screen. If a users wants a similar look, they can then just tap the outfit to search for similar items on eBay.

It’s no secret that eBay is making a big push into mobile e-commerce. eBay is on pace to reach a whopping $1.5 billion worth of goods sold via mobile phones in 2010 eBay has a number of iPhone apps available and the company launched iPad and Android apps this year. And the mobile apps are seeing success. The core eBay iPhone app has seen 10 million downloads.

Apparel is the number one selling item on eBay’s main app, so clearly this is a big market for the company. The niche eBay fashion app (similar to the app eBay has for deals) could help draw even more attention to the company’s clothing inventory.

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