One hundred million dollars. That’s quite a lot of money. If you factor in advertising, you’re looking at what is perhaps the most expensive game ever made. It’s not a chump bet, though: the insane popularity of StarCraft means that they can expect a huge return on their investment, to be paid back over what will certainly be a long, long shelf life for this game. Activision may be expecting as much as a billion dollars in revenue to come out of this particular item. I believe it.
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