Drugstore.com, Alice.com and other online retailers of everyday essentials, a new challenger with a short, pretty dotcom name just hit the Web. The founders of Diapers.com this morning formally launched Soap.com, a new ecommerce site that enables people to buy household necessities, skin and hair care products and whatnot at competitive prices.
We reported that the site was due for launch last month, when the co-founders of Quidsi, parent company to Diapers.com – on track for $300 million in revenues this year – and Soap.com Marc Lore and Vinit Bharara gave us an update on their plans.
Quidsi launches Soap.com today with more than 25,000 products from more than 900 brands on its virtual shelves, across a wide range of health, beauty, personal care, and household categories. The company has ambitious plans to eventually offer more than 40,000 products by the end of 2010 and more than 100,000 by the end of 2011.
To put this in context, the company adds, the average offline drugstore has just 10,000 items.
Soap.com will leverage Diapers.com’s back-end logistics to ensure that products are delivered the next day for two-thirds of the country and within two days for the rest.
Here’s an inside look at said back-end logistics system – it’s quite impressive:
Update – launch video:
Diapers.com is the largest online baby care specialty site in the United States, offering everything moms and dads need for their babies, including diapers, wipes, formula, baby food, shampoo, strollers and more. Diapers.com makes life easier for parents by offering the lowest prices online, along with the convenience of fast, free next-day shipping and a level of customer service that is shockingly great. Thanks to an ever-expanding brigade of more than 500,000 happy moms and dads who cheerfully spread...
Soap.com is the largest online specialty store for health, beauty, personal care and household essentials, offering more than 25,000 products – everything from paper towels and laundry detergent to toothpaste, vitamins, makeup, and shampoo – all shipped for free and overnight to most of the country. Soap.com is the newest member of the Quidsi family, which is also the parent company of Diapers.com, the world’s fastest growing e-commerce site. Soap.com provides consumers with the focus, attention and service of...
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