Senior Apple Engineer Warned Steve Jobs About Possible iPhone 4 Antenna Issues
Robin Wauters
Jul 15, 2010

The PR storm Apple is in after it turned out users were running into reception issues with their iPhone 4 devices due to a flaw in the antenna design appears to be destined not to blow over anytime soon, hastily scheduled press conferences and unhelpful software updates notwithstanding.

Bloomberg this morning published a report saying Ruben Caballero, one of Apple’s senior engineers, actually told chief exec Steve Jobs in the early design phase of the fast-selling smartphone that the antenna design could lead to dropped calls, citing a person familiar with the matter who requested to stay anonymous.

Not only that, another unidentified source tells Bloomberg, but a carrier partner also voiced some concerns about the antenna design before the device’s June 24 release.

There are only so many carriers this could be, obviously. The exclusive carrier in the United States if of course AT&T, and Apple’s European partners include Vodafone, France Telecom and Deutsche Telekom, while Softbank carries the iPhone 4 in Japan.

Here’s the key part of the Bloomberg report:

Apple’s industrial design team, led by Jonathan Ive, submitted several iPhone designs before Jobs and other executives settled on the bezel antenna, said the person familiar with the company’s design. Caballero, the antenna expert, voiced concern in early planning meetings that it might lead to dropped calls and presented a serious engineering challenge, the person said.

The metal bezel surrounding the handset would need to be separated in sections to create individual antennas capable of handling particular ranges of the radio frequencies for different wireless networks, the person said. If a user covered one of the seams between the sections, their finger would act as a conductive material, interfering with the signal, the person said. Consumer Reports suggests iPhone 4 users cover the antenna with duct tape to help mitigate reception woes.

Can someone please email Steve Jobs to verify if he really dismissed concerns voiced early in the design process by a senior member of staff and a carrier partner, and ask him why?

Thanks!

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  • http://www.bodegabid.com mark sendo

    just like automobile recalls, i bet we soon see iPhone recalls

  • alexxx

    apple blew it. Im not gonna get an iphone4. Ill wait for the next one

  • Paul

    Hey, mr. jobs wanted it made how he wanted it made. Screw all the customers that have made him a rich man, these legions of absent minded followers. They’ll hold it the way I tell them to and accept my arrogant rantings, because hey, I’m steve jobs. If it wasn’t for me, there would be no cell phone!!!

  • http://www.ponderon.me Jimcale

    There it goes again the wise Jobs, only his opinion counts and nothing else. hey anyone out there advocating for Jobs to remove himself? @MG

  • AlwaysWrong

    When do we stop talking about this? I'm bored.

  • http://intensedebate.com/profiles/tcrobinw Robin Wauters

    Is this Jobs?

  • John

    Change your antenna, no big deal

    -John
    sent from my XP computer

  • http://intensedebate.com/people/erickschonfeld erickschonfeld

    I love that the guy's name is Caballero.

  • Andy

    Apple + Twitter + Facebook + Foursquare – Microsoft + 20 Bloggers = TC

  • Tundey

    Robin, why not ask MG Seigler? Am sure if he doesn't know the answer, he'll be willing to dismiss the Bloomberg report. Or couch it as the iPhone 4's greatest strength: ability to drop calls on demand.

  • http://intensedebate.com/profiles/tcrobinw Robin Wauters

    We won't stop until that rings true in terms of annual profit.

  • Tostada-man

    They should announce Verizon as the new carrier starting Aug 1. Then they should announce that because there are two carriers now in the US, the issue is resolved. If any more issues are reported, it is all user error.

    Doesn't make sense, but hey, Apple was the first one with a stupid answer "Hold the Phone correctly" "Buy a case"….

  • Apple Forever

    Apple is the best company ever. They can do no wrong. This report is a lie.

    Apple produces the absolute best products. They never fail…they never get viruses…they are the best design…they work great always…they never break.

    The report above is clearly the work of someone who doesn't understand Apple's greatness. Making up stories like this about engineers and all is just pure evil.

    Steve, please use tomorrow to set everyone straight.

  • http://21petals.com DC WEB DESIGN

    "requested to stay anonymous" for real this is a true story?

  • Collin

    It's Apple's waterloo!

  • Rom

    I am loving my iPhone 4, yep the antenna issue exists, but unless I TRY to make it happen, it doesn't actually affect use. I understand that my experience may differ from others, but that's my 2 pence (as I am in Britain). The good points massively outweigh the bad. This is the first batch, and these issues always arise in phase 1. Remeber the Xbox 360 red ring of death… people were up in arms about it! I had one, i returned it, i got a replacement and some free stuff to compensate me. Bottom line is it's not that important in life. I love it to bits, but it's a phone. If it didn't work I would return it. Don't like it? Don't buy it. Done. Class action lawsuits? God, I WISH I had that much free time to make a trivial situation in to a lawsuit.

    The battery doesn't last long if you use the phones features (games, video, camera) a lot. I commute quite far and if I didn't plug it in during the day, it wouldn't last the day.

    I better file a lawsuit.

  • Luca

    you guy dont understand… antenna issue is not a problem. Jobs yust invent a new way to keep phone in your hand. ohhh god steve .amen

  • Roi

    A Non-MG Siegler item relating to iPhone 4.

    Refreshing.

  • P. Guerra

    Solution to Problem

    1. Anyone who purchased an iPhone4 in last 30 days can return it for a refund payable within 30days after AAPL examines it to make sure it is not damaged and clean.

    2 Anyone can return their iPhone4 for an AAPL product credit for a full refund plus 10% for their inconvenience.

    3. Offer to sell the cover that solves the reception problem for $10.

    4. Develop a non conductive cover the can be used to solve the reception problem and increases the iPhone4 superior reception over all existing smart phones in low reception areas. Testing has shown that the iPhone4 has better reception in low reception area. By increasing this reception lead over other smart phones should restore AAPL's reputation for technological superiority in the market.

    Give the buyer a choice because the vast majority of buyer are satisfied and this should soothe any upset AAPL buyers.

  • http://twitter.com/oflife @oflife

    "Apple iOS / iPhone attracts because of the sparkle, Google Android attracts because of the potential" Says it all really.

  • epgomez

    Apple forever is one true example of apple fanboy nut cases..there are now millions of them which is alarming…that’s why bad products always get away with it..

  • http://plankhead.com Zacqary Adam Green

    Why?

    Because "Ooooh, pretty," that's why.

  • Ian

    Conspiracy Thoery:
    Gray Powell knew the iPhone antenna issue would result in dropped calls, but no one above him would do anything. SO, he left it in a bar hoping someone would pick it up, sell it to a blog, who would determine the antenna issue and post a scathing review.

  • riomx

    I take it this is the first time you've ever read a news story?

  • Andy

    I wish TC a lot more…..

    Didn't you notice; minus Microsoft takes it (almost) all away.

    I wonder how 20 bloggers manage to see just 4 things….open your eyes guys

  • drphysx

    Since it says "- Microsoft", that would mean a pretty huge loss…

  • Noah

    That sort of attitude is exactly why Apple WILL NOT do a recall.

    If people are just going to wait for the iPhone 5… why go through the hassle of a recall? Apple will eventually make its' money off you :)

  • http://www.making-your-own-website.com Make A Website

    "Can someone please email Steve Jobs to verify if he really dismissed concerns voiced early in the design process by a senior member of staff and a carrier partner, and ask him why?"

    MG Siegler, what do you have to say about this? Will you make a post that also bashes this question?

  • Fishfish

    Because I want to spend $300 bucks on something that has the potential to be good some time in the future.

    Posted from my iPhone 4 with 5 bars while deathgripping.

  • Deloren

    well…. I dunno why but after reading your reply, this pic came in my mind
    http://bit.ly/bRa4fa Sorry MG ;)

  • Ben

    MG has gone fetal….I guarantee he is rocking back in forth in his moms basement whispering "but…it's revolutionary…"

    I wonder WHY MG doesn't cover Apple stories which cast Apple in a negative light…..hmmm….

  • ADzo

    I don’t know why everyone thinks this is a bad thing??? I have so many annoying people calling me that now all I have to do I slide my little finger down the phone half an inch and bam! Problem solved thank Steve!!

  • Dan

    It's definitely an early adopter/Fanboy wishing the rain would stop.

  • John

    God I LOVE Sarcasm! Well played sir…well played

  • http://intensedebate.com/profiles/tcrobinw Robin Wauters

    Ah damn I missed the 'minus' sign.

  • DivingDancer

    Hell, I can tell you why Jobs dismissed the concerns! Jobs has always been all about form over function! This is nothing new.

    Those of you who have been around the computer industry, back to the late 80's will recall the story of one of the big reasons that the Macintosh lost out to the PC in the business world. At the time hard disks were new, but drew a lot of power. The IBM PC was able to utilize a hard disk because there was a fan in its power supply. That allowed the computer to have the bigger power supply that was necessary to power the hard disk and the large controller board that it required. The Macintosh used a power supply that didn't have a fan. Jobs said that he would never allow a fan in the Mac because it would mess up the elegance of the Mac's design. As a result, businesses that need the storage capacity of a hard disk had no option but to go with the IBM PC. Mac lost the war, and has never recovered.

    Then there was NeXT.

    Now there is iPhone 4.

    Same as it ever was…

  • AlwaysWrong

    Use the word definitely a bit more carefully, Danny old chum. I don't have an iphone 4 and thought there were more interesting things to write/read about than this antenna issue. Move along…

  • http://intensedebate.com/people/ninagosaimas ninagosaimas

    Actually even at its official release, one of the 1st questions fired to Apple, was the iPhone 4's signal issue getting mitigated with this new design. As you can see, this is not something only scientist can figure out, but rather, ordinary people. Let's just see how this one plays out on Friday.

  • Jon

    If a user covered one of the seams between the sections, their finger would act as a conductive material, interfering with the signal, the person said."

    Could be a lawsuit down the track if cancer is linked to iPhone use.

  • P-R

    Two comments:
    1. Has anyone looked at the “reception” quality for the other over the air interfaces on the iPhone? With this particular design approach, are the wireless/GPS antennae better than in older iPhones or other smart phones?
    2. We don't know much about the design review process – this particular objection may have been one of hundreds voiced during the process. Also, in what form was the objection made? An off-hand comment in a meeting? A high-priority email with a detailed rationale?

  • http://www.michaeltbaxter.com Michael

    I'm surprised they haven't spun this as a new feature yet. "With the new iPhone 4, now when there's someone you don't want to talk to, you just casually slide your finger down to the antenna… 'What? I can't hear you! It's this damn iPhone4 acting up again… we'll talk later.' … new, antenna exposing bumper 2.0s coming this fall."

  • Funnes

    Apple have win billion of dollar, in any years they don't loose money, apple can recall the phones i recover the truth in the customers

  • Erin

    anti-Apple blog posts = lots of pageviews and comments. It happens all the time. Same with "Verizon iPhone"

  • Todd

    lol

    +1

  • Erin

    Pretty much every single iPhone 4 that exists today is within that return window. People are not returning them en masse. There are a lot of people that are obviously NOT having this problem.

    In my roommate's office there are 4 people that have purchased iPhone 4s recently. None of them are able to recreate any of the issues. Another friend got one on launch day and can reproduce the "grip of death" but not consistently.
    Yet if you read the blogs, you would believe that every single iPhone 4 out there drops 80% of its calls, has problems with the antenna, has problems with the proximity sensor, and causes brain cancer. RF engineers have even said that the recent Consumer Reports test was faulty. So who knows…

  • Mike

    No, you wouldn't have a recall on something like this, a recall is used for safety issues. This will partly be fixed in software, partly by giving everyone cases / $50 store credit, or perhaps give out free, strong, clear rubber tape to fully solve it. So it's not as serious as it sounds since there have been very few complaints. If you notice, the people most upset don't even have an iPhone 4 :)

  • Novartski

    "Can someone please email Steve Jobs to verify if he really dismissed concerns voiced early in the design process by a senior member of staff and a carrier partner, and ask him why?"

    Of course he did! This is nothing new with Jobs. He has ALWAYS been about form over function. Those of you around the industry since the 80's will recall the famous story of one of the big reasons that the Mac lost the war to the IBM PC…

    At the time hard disks were new, and businesses that wanted to start moving from bigger mainframe and minicomputers to PCs needed the storage capacity that a hard disk would provide. Hard disks of the day drew lots of power, and required a controller card that drew lots of power as well. The IBM PC had a fan in it, which allowed it to use a power supply large enough to power the disk and controller. The Mac did not. Jobs said that he would never allow a fan in the Mac, because it would mess up the simple elegance of the Mac. The IBM PC won the hearts and minds of the business world. The Mac lost the war.

    Now there is the iPhone 4.

    Same as it ever was…

  • Mike

    Well, the iPhone 4 no longer drops calls, this is more if you hold it in a special way, you can get up to 20% signal loss, which degrades voice quality. A case fixes it 100%, so it's not a serious issue.

  • Mike

    I'm sure it was an inside job!

  • Mike

    Yeah, but the Android OS will always be horrible compared to the iOS. Opensource just doesn't work for phones, it makes them wonky.

  • Mike

    What? Why would covering the seams between two antennas cause cancer? that makes no sense.

  • Andy

    No wonder you missed. Not only the 'minus' sign, damn 20 bloggers missing the whole world except the 4 entities

  • RgnKjnVA

    Apple/Jobs = hubris

  • Pete

    But that's the most important demographic: those who under no circumstances will buy an iPhone.

  • Tundey

    I actually agree with you. Apple, in being dogmatic about not addressing the issue sooner, has made it into a larger issue. They should have just issued free cases from day 2.

  • Mike

    Yeah, but that's a tiny portion of the market, the iPhone 4 is by far the most desired smartphone, the wait just to get one is still 3-4 weeks, so it's been a massive success no matter how you measure it.

  • Tundey

    So let's see: with the XBox red ring, Microsoft eventually owned up after a PR fiasco and even extended the warranty on replacement boxes. Right? What has Apple? Sent snide e-mail to customer. Denied that the problem exists. Blamed it on a software glitch. Admit the problem but downplay it. And now there's a press conference tomorrow. They should have just learnt from Microsoft and skipped to the acceptance phase.

    If it comes out that Apple was warned about the glitch and they did nothing, expect the PR fiasco to get bigger. And what's to stop some enterprising politician from getting involved?

  • igniman

    Brilliant engineering = Shiny gadgets that chicks dig. Update your dictionaries

  • Tundey

    And who created the problem by denying it, being rude to customers and downplaying it? Apple did. They should have just admitted and given out free cases.

  • cliq

    how come MG never posts anything like this about Apple?

  • Mike

    Yeah, most of the "problems" are being reported by people that don't even own an iPhone. It's mainly jealousy best I can tell… a lot of them are Android proponents that are upset the iPhone 4 is eating their lunch… the rest are just hate filled towards any successful company or product.

  • http://twitter.com/illuminantceo @illuminantceo

    Mr. Jobs may still declare that Apple's new iDuctTape is "magical".

  • Mike

    No, they just make really great stuff, but if there is the slightest flaw, all the haters come out since they are angry that Apple and their customers are so successful in life.

  • Eric

    Apple makes crazy design risks all the time, and they pay off for the most part. Frankly, they can afford to have a few bets blow up in their face. Their constant drive to have the sveltest products has led to some tough compromises – some of their laptops can get very hot, the iMac's had some display problems that would probably been avoidable with a bulkier design, their razor-thin chicklet keyboard has been called uncomfortable… I could go on. Fortunately for them, they have insanely good support that smoothes over a lot of these flaws on the customer end.

    Overall, though, this bet on thin/tiny is a major part of their dominance in high-end markets. Apple makes %33 of the profits in the PC industry despite having a miniscule overall market share. Why? Smaller, more stylish devices capture people's attention and command a serious premium. Even if this antenna debacle turns into a full-blown recall, and even if that's botched to high heaven, the tech press and you, the reader, won't be able to turn away when Jobs announces a new featherweight Macbook Air that makes every PC in Best Buy look like the laptop equivalent of Gordon Gekko's phone.

  • NotAnEmployee

    Told you so. Look at my previous post of Jul 3.
    http://techcrunch.com/2010/07/03/facetime-and-why...

    "I am sure Apple's antenna design team would have raised several red flags internally…only to be ignored by UI team. And it took iPhone 4 to call Apple' s long standing bluff. Apple has been lying about signal strengths for years now. They were wrongly showing 4 bars instead of 2 intentionally to hide poor reception of iPhones. Now that they can't get away with it, they made engineers a scape goat. Some of the antenna designers at Apple might have been fired wrongly with a wonderful termination pay for taking blame on behalf of Apple or have quit with frustration. That also explains why there were so many job openings for antenna designers at Apple immediately after the iPhone4 antenna issues surfaced. It's only a matter of time before an Apple employee comes forward and reveals the truth. Its time for Apple's UI team to start listening to their engineers."

  • Mike

    Why do a recall for an inexpensive, fixable problem? I really doubt Apple is trying to make "money off you", that's never been what they are about. But yes, Apple's main goal is to build the very best products, so this minor flaw has to hurt. They are fixing it tomorrow, so we'll see what the final solution turns out to be.

  • http://www.facebook.com/frank.chu Dav Yaginuma

    How could people "who under no circumstances will buy an iPhone" possibly matter? The people who matter are the ones who might.

  • Igor

    Excuse me… Did you just Say Apples is not about making money off of you?

  • Jackson

    This is tiring. Yes, a phone shouldn't have antenna problems. Fact is, most do, if you cover a certain part. I had the most trouble with my Motorola RAZR because the antenna was in the base where i held it. I never had one issue with my iPhone 4 before i got a case. And now, I still have no issues. It's not a big deal, really. Get a case (like any responsible iPhone owner should) and the problem is solved. That is, if you even had them to begin with.

  • askingforaslap

    This is a non-story. Engineers always have reservations about compromising purely functional design. And few consumer devices require as much compromise to execute as a cell phone… especially the current generation of smart phones. RF and antenna design is complicated and often non-inuititive.

  • http://intensedebate.com/profiles/grownandsexy grownANDsexy

    boy, aren't you glad you waited to get the iPhone after everyone else? Just wait a few months when the kinks are all worked out? Hmmmmm… let wait on line and camp out for a phone that may or may not work?

  • http://intensedebate.com/profiles/grownandsexy grownANDsexy

    LOL

  • AppleLuvr

    If you don't have an iPhone 4 YOU are irrelevant chump! Iphones are the best – honestly aside from the antenna issue which they will fix tomorrow if you dont have an iphone I feel sorry for you.

  • Bart

    You forgot shitty posters like yourself.

  • http://twitter.com/heaveho @heaveho

    Is your sarcastic comment supposed to be helpful or funny, because it's neither? Keep your day job.

  • http://twitter.com/heaveho @heaveho

    Android is what's on the TP after you've wiped on the toilet. Comparing crappy Android to the superior, and far more user friendly & elegant iPhone 4 is a joke. Apple = Stellar products — Android = Geek C*m Stains on your other hand. BORING, YAWN, TIME FOR A NAP.

    I'm sure you can get a GREAT deal on a Microsoft KIN maybe even bundled with a that must have ZUNE player MSFT can't get out of the starting blocks.

  • NotAnEmployee

    BS. This isnt the first phone in the world with an antenna. Complexity of antenna design isnt any more complex than the rest of the engineering elements. And btw, its a case of neglecting the engineering feedback. iPhone product management team failed. Artists do their job. Engineers do their job. Product managers are responsible and accountable to make the right calls and are responsible not to get biased by overly influencing aesthetics team. Fire those product managers.

  • Rob

    LOLZL. A fine suggestion.

  • James

    You're an idiot.

  • kash

    looking at the massive hype created around this problem …i guess Google and Microsoft marketing machines are doing a gr8 job!!!

  • Andy

    Bart…..Oh Fart! Hi.

  • k-0s

    Stop talking about this?! But then what would the android fanboys do between breaths?

  • Mike

    No, I said that money is never a goal of Apple. They focus on making the very best products, money is just a side effect… Apple is based on eastern business practices, (the good of the society) not western which is based on the individual.

  • Michael

    It's ironic to fix a design flaw is to cover the design, which is one of the reasons people buy iPhones.

  • Mike

    The iPhone 4 works great don't forget, so it was well worth the wait.

  • Michael

    That's almost one of the most adorable statements I've ever encountered. You're like kissing bunny rabbits. http://www.youtube.com/watch?v=lwM92P8aT64

  • http://intensedebate.com/profiles/evashare evashare

    Spent many, many years as a product manager for a high tech firm. These types of decisions are made all the time. Folks imply there is something special here. Doubt it. Engineers says there are some risks. Management decides to take those risks. I worked on a product that consumers of our product wanted very, very much – they were buying non-OEM solutions for it. We could make a much, much better product than the non-OEMs. We'd also make boatloads of money as it was very profitable. Issue was there was no perfect solution. An irritating issue was created if there was a failure. Non-OEM failure rate as about 1 in 100. We had a much superior product. Engineers predicted failure rate of 1 / 2000-5000. Could we get that to 1 / 10,000 mgmt asks. "No." Much debate ensues. We cancel due to several issues, but main one was affect on brand (very prestigious tech company). Mgmt very likely would have gone for it with slightly better result. Its a tradeoff — risk vs. reward. Mgmt makes the decisions, engineers provides the input. I see nothing different here. Mgmt (Steve most likely) decided risk was worth reward. Not such a good decision in retrospect. But, hindsight is 20/20.

  • Pajda

    Apple is the best company ever !

  • apple fan

    I agree

  • http://intensedebate.com/profiles/g3user1usa48 g3user1usa48

    Stop lying. You probably can't even afford an iPhone. If you bought a decent case you wouldn't even notice there was anything wrong with the iPhone 4. You'd better run out and get yourself a cheap Droid X.

  • htc

    HTC !

  • http://intensedebate.com/profiles/g3user1usa48 g3user1usa48

    Android attracts because perverts can get thousands of porn apps on Android Market. That's all. You'll go blind in a year.

  • califfilms

    not the silliest response i've seen, but close to it. if only a tiny percent of the vision and talent that guy jobs has i could harness, i will promise all my uni profs i'll live up to the task. being successful is setting yourself up to be a target, my pops always said..easier to sit on the fence and tell everybody who's doing something how they're doing it wrong. only hope (and plan) to be up to it when my time comes.

  • http://intensedebate.com/people/zenaxe zenaxe

    It may not be a good phone but it LOOKS great and that's what really matters. Thanks, Apple! /s

  • MichaelADeBose

    If the telling of these early concerns are accurate more than likely this is a structural issue and less likely to be resolved using software. The concerns after all center around the "design" of the antenna as opposed to placement. Who knows maybe the exact same placement but with a different "design" would not have been as sensitive when touched.

    This pretty much debunks the signal strength meter algorithm thing unless the meter is allowed to end the call because it "thinks" no signal is present. This would be a lot like letting the fuel gauge shut the car off because it thinks there is no gas even though the tank might be full. At any rate, hopefully we'll know tomorrow.

    It's understandable that Apple could make such a miscalculation as their focus is so design oriented and in this instance to the exclusion of everything else. Steve Jobs really excels at seeing to the bending of base components to the will of the design, but there will always be limits. Sometimes they crop up in the fabrication process or the characteristics of known available materials. His routine prognosticating the death of BlueRay, the floppy or the wow factor of the hockey puck mouse despite what's obvious to most everyone else, most times is an asset. It's what CEOs are paid to do, but every now and again, you can ignore clearly valid though contrary arguments and it can cost when that happens. In the coming weeks, we'll find out just how much.

  • GBDS

    That's actually a great idea. I can see it now:

    "Hey honey. Sorry, I have to work late tonight. Yeah, the boss is on my ass. What's that music? Oh nothing, somebody turned a radio on. No, no, I'm not at the strip club. Remember, we went over this in counseling. No, honey… honey. No… honey."

    <call dropped>

    "One VIP lap dance please."

  • http://www.facebook.com/mattmiz Matt Mizenko

    AMEN. Jesus people, it isn't like this is an O ring on the Space Shuttle where lives were lost. It's a freaking phone, and one of many, many options consumers have. Bad decision, worse response? Yes. Scandal? Definitely not.

  • Mike

    What do you mean? It's clear you don't understand what motivates Apple and Steve Jobs. It's all about putting a dent in the universe, money has never been a focus, it's not how they operate. Money is just seen as a "tool" to better the world.

    Steve still lives in a small house, just makes $1 a year, drives himself to work and he barely has clothes to wear. I guess that's what's being a buddhist does to you… betterment for society, not yourself.

  • 205guy

    But then they wouldn't get 2 weeks of free publicity. Let's assume they offer a free bumper (costs them probably 50 cents each)–or they put a clear-coat on the antenna as reported elsewhere–all of a sudden they have a huge audience that knows they "fixed" the problem and that the phone now has 100% performance, which Consumer Reports said was excellent.

    Between this and the prototype left in the bar, I have to wonder if Apple marketing just got lucky or is really trying out disruptive communications.

  • Apple Forever

    True, but Apple's image is that this would never EVER happen to their customers…because of *their* actions. Jobs is supposed to be all about figuring out what customers love — not figuring out what is best for the bottom line.

    Naturally he runs a business — BUT, Apple's entire sales pitch to customers is not "We run a business" — it's "We make the greatest products in the world for great people and amazing customer experiences that change their lives is what we're about. Sure we cost more…but it's WORTH it for the 100% awesome experience all of us promise all of you".

  • 205guy

    The voice of reason here. Then again, reason never sold as many phones or as much ad copy as emotion.

  • http://twitter.com/SilentEgo George Anthony

    I keep picturing Stevie J roaming around the Apple campus, pushing a grocery cart full of faulty iPhone 4's, randomly throwing them at designers and engineers (who apparently tried to warn him of the antenna flaw):

    sobbing violently and bellowing:

    "THIS IS YOUR FAULT!"

    tags an engineer in the forehead

    "I DON"T LOVE YOU!"

    throat shot

    "YOU DID THIS TO ME!"

    crotch shot

    "I DON"T WANT YOU!"

    eye shot

    "I'LL PUT YOU IN THE APPLE GARDEN!"

    misses and shatters phone against wall

    "AAARRRRGGGGGHHHHHH!"

    pushes cart over

  • http://twitter.com/websiteg @websiteg

    "DC WEB DESIGN",

    Wow. Just wow.

  • http://twitter.com/websiteg @websiteg

    "This is the first batch, and these problems always arise in phase 1"

    Um, the iPhone 4 is the (guess what) FOURTH generation of the iPhone. The original iPhone was the "first batch".

    And in my experience you can mitigate bad battery life by turning down your screen brightness.

  • http://twitter.com/websiteg @websiteg

    - You shouldn't have to buy an expensive product with returning it in mind.
    - $10 is overpriced. They cost about $1 per bumper to manufacture and distribute. Optimally, give them out for free.
    - Step 4 would require a $1.5 billion recall.

  • http://twitter.com/websiteg @websiteg

    Yes, because iOS doesn't have a web browser that could be used for that.

  • Mike

    HTC get's poor customer satisfaction ratings though, they can't make great hardware or software, so that hurts them when it comes to the likes of Apple. Yesterday's numbers put the iPhone at 73%, HTC was 2nd best at 39%.

  • http://twitter.com/websiteg @websiteg

    Cell phone radiation does not cause cancer. Dozens of studies of millions of people have concluded this. Plus, radio frequencies are everywhere all the time. Wi-Fi, GPS, TV, etc.

  • http://twitter.com/websiteg @websiteg

    iTape

    Wait, that sounds retro.

  • http://twitter.com/websiteg @websiteg

    This says a lot.

  • Alex

    Let’s face it, ios is to android as osx is to Linux. Linux is extremely capable and has high potential, but you have to put a fair amount of work into it to get it to function as smoothe as osx, it can be difficult if you’re not familiar with it, you’ll have to teach anyone you allow to use it how to find they’re way around it… Ect.

    Apple products however are pretty point-and-shoot and are generally well built and simple, but it can leave something to be desired as far as innovative freedoms go. They have a tendency to stay “safe” by keeping things clean and simple and don’t allow users much say. They usually let other companies do the inventing, and then come out with a more user friendly version of the same shit.

    It just depends on what you want, simple but restricted products, or edgy but potentially glitchy and confusing products.

    I wouldn’t say one is better. Just set for different demographics.

  • dirk

    what the fuck does a belge know about tech?

  • michael

    Gee, don't you have anything better to do than fantasize about Steve Jobs? What's with you Microtards, anyway? Shouldn't you be downloading a security patch or something?

  • Aero

    True. Generally product managers get to make those calls at other companies. Not with Apple. Any product manager who strongly disagrees with Steve, or tries to voice their opinion affirmatively, will be out the door. Virtually, Steve IS the product manager at Apple.

  • http://twitter.com/SilentEgo George Anthony

    Thanks for calling me a "Microtard."

    I'm a fan of Apple. I like Steve Jobs. I think the iPhone 4 is a beautiful piece of tech. No, I don't own an iPhone 4, as I'm not willing to jump ship from an unlimited data plan to a 2GB data cap. I also believe the iPad is wonderfully executed, but will wait for a 2nd gen model before buying one.

    The antenna issue with the iPhone 4 will be resolved.

    It was a simple, comedic post (in my humble opinion).

    I have issues with my Android OS device (I feel like the Evo was prematurely rushed into production), but I'm not going to cry about it and lash out at people who use the iPhone, Palm WebOS, WinMo, etc.

    Good day to you and I hope you have a wonderful weekend, Michael.

  • Jake

    Who would've thought? I mean its Steve Jobs after all. He always listens to people and thinks they matter compared to what he himself thinks. I mean why can't people hold the phone in a different way?

  • Nick

    Is that because his voice is a little horse after having to shout into the iPhone just so the other party can hear him?

  • http://intensedebate.com/profiles/dazweeja dazweeja

    You must be joking. Apple are absolutely the worst company for shipping a product with minimal features and then charging exorbitant prices for accessories. $20 for a simple dock connector to USB cable? $30 for a rubber bumper? How does your rosy view of Apple explain charging $30 for a rubber band with holes cut in it?

  • Mike

    But that was Steve helping a customer out via email, it was never an official comment for others. Check facts next time.

  • Mike

    No, Apple always ships products with the most features for the least amount of money. Look at the iPhone, iPods, Macs, iPad and their Server line… they are the most cost effective computer products you can buy. If you are looking for less quality, you don't have to buy dock connectors or cases from Apple, that's only if you want the best.

    No, the cost of Apple's rubber, hard plastic and metal bumper is $11 so it's not an easy item to make, take a look at it sometime, you'll quickly see why it's so prized.

    Why are you so against high quality products anyway?

  • http://intensedebate.com/profiles/dazweeja dazweeja

    The products themselves are fine but you must be the only person in the world that does not believe that Apple does not leave features off or use proprietary technology in order to encourage the purchase of accessories. Perfect case in point, new iMacs now come with Mini DisplayPorts. Does it have any advantage (on an iMac) over the DisplayPort which was on the previous model? No. Does it have any advantage over the industry-standard DVI port? No. Does it work with a wide range of monitors without the purchase of a separate adapter? No, it only works with the new Apple LED display (and one Dell display I believe). Will everyone who upgrades their iMac and doesn't have one of the two supported monitors have to buy a $49 adapter from Apple to use it with their existing monitor. Yes. Is $49 reasonable for a simple adapter? No, it should be more in line with a DVI cable/adapter of equivalent quality (ie. $10-20) whi9ch are almost always included free with the purchase of a monitor. More ridiculous is not including a mini-HDMI port on an iPhone 4 like most other phones that shoot 720p video. You now have a situation where you can shoot 720p video on your iPhone and if want to play it on an external display, there is no possible way to do this at full 720p. And with a dock connector to VGA cable, you can't play movies you've purchased through the iTunes store.

    For every iMac, you can get a PC which is better in all respects (size and quality of display, amount of memory, CPU speed, size of HD, power of graphics card, etc.) for less money. The only difference is that it probably won't look as good on your desk. Are iMacs more reliable than other computers? No, because their motherboards are almost always a point of failure (probably because of compromises with regard to cooling during design) and a failure of the most insignificant component means the return of the entire unit.

  • Yuca

    I almost choked on my chimichanga when I read this, seriously!

  • REunson

    More utter BS. Already been denied by Apple as simply untrue. It's about time all blogs including techcrunch were held accountable for printing unsubstantiated crap.

  • Brian R

    Funny that the source requests anominity while naming the Engineer!

  • http://bethmahoney.com Beth Mahoney

    This iphone should never have been put out the way that it has. Now Steve Jobs knew about this problem with holding the phone and he released it anyway, what was he thinking??? They dropped the ball on this one badly!

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