You know you’ve got a viral marketing hit on your hands when the CFO of Google mentions it in an earnings call. Yes, I am talking about the Old Spice YouTube Tweetathon where the bare-chested Old Spice Man addresses people on Twitter via personalized commercials on YouTube .
At the tail-end of a long, very long, 90-minute earnings call in which I dozed off at least three times, Google CFO Patrick Pichette perked me up when he made a reference to the Old Spice social media marketing campaign. “It just gives you a glimpse of where the world is going,” he said with a touch of awe in his voice.
That begs the question, one day will all ads be made like this? The Old Spice Man has already answered this, it turns out, and he warns of the cataclysmic effects which might result if he were to do ads for all the world’s products.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....
YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky...
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