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    Casio's new giant G-Shock may be right for football players, you

    John Biggs

    View Staff Page

    Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

    Thursday, July 15th, 2010
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    In order to grab the coveted Dudes-Who-Look-Like-Turtle-from-Entourage market, Casio is launching a bigger G-Shock, a massive, wristband-like addition to the G-Shock line that is, in Casio’s own words, designed for “sports players like basketball players.”


    While many of you playing at home would suspect that sports players would probably wear something slightly more expensive, G-Shock has made their living on selling their brand of ironic nostalgia to hip-hop-loving teens everywhere and this new model is no exception. It looks like a watch no on would wear and so millions will wear it.

    Not many features to speak of but it’s big, bold, and saucy. Look for it this holiday.

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