Mobile social network Flirtomatic (“the world’s number one flirting company”) today announced that it has raised $9 million in Series C funding from Nauta Capital and existing investors Doughty Hanson, Seraphim Capital and Chairman Avi Azulai. This brings the total capital raised to $17 million.
The London-based company says it will use the new investment to “further its growth across Europe and the US”, and in particular focus on its co-marketing efforts with partners, which include AT&T, MetroPCS, Virgin Mobile, and T-Mobile.
Flirtomatic has also signed a distribution deal with a “multi-national operator”, which saw the mobile social network for young adults launch across eight countries under a single payment and billing system, says the company, although it isn’t saying who.
Flirtomatic claims 2.5 million users in the US and UK, and recently launched its iPhone, iPod touch and Android apps, while it will make a native version available for Blackberry this summer and will soon launch on Symbian via Nokia’s Ovi Store too. The company generates revenue through ads and the sale of virtual and real-world goods.