Product Management Software Company Atlassian Takes A Huge, $60 Million First Round Of Funding From Accel
Erick Schonfeld
Jul 14, 2010

It is not often that a company’s first round of venture funding comes in at $60 million and eight years after it was founded with $10,000 worth of credit card debt. But Atlassian, which was founded in Sydney, Australia in 2002, is taking its first venture money today from Accel Partners. The company pulled in $59 million in revenues in its fiscal year ended June 30, 2010, and has been “profitable from Year One,” says co-founder and CEO Mike Cannon-Brookes.

The money will be used to give some liquidity to the founders and employees, expand its product portfolio, and possibly acquire other startups. In order to get a return on its minority stake, Accel is expecting Atlassian to one day have a very successful IPO. But Accel partner Richard Wong is in no rush. He thinks an IPO is likely once the company passes $100 million in revenue. And if revenues continue to grow 30 percent a year, that will be only a few years away.

Atlassian makes product development software (for making software) that is used by 20,000 customers around the world, including Facebook, Zynga, Cisco, and Adobe. “In our belief,” says Wong, “these guys are the standard in product development software—20,000 customers can’t be wrong.” Its products include the Jira bug tracker, Confluence wiki and collaboration suite, and a host of software project development tools.

Wong compares Atlassian to Salesforce, except without the sales people. Atlassian has 225 employees, but hardly any in sales. The company spreads virally within organizations. “In the same way that Salesforec.com is about streamlining collaboration, this is about streamlining the product development process.” Atlassian offers its products both behind the firewall on a company’s own servers and as a software service, and its pricing is an order of magnitude below what something like IBM’s Rational Software would cost.

Atlassian’s products bring a familiar interface to enterprise software. “It is a little more modern in thought,” says Cannon-Brookes, “a bridge between enterprise software and the consumer world.” The interface bring in elements like activity streams and avatars familiar to engineers and product managers from applications like Facebook.

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  • Chris Spires

    Amazing! Congrats to Atlassian.

  • http://www.facebook.com/bakasan James A Nguyen

    Who is the Wong referenced in several quotes in this article? Editing fail.

  • http://www.facebook.com/brendanq Brendan Quinn

    It's actually Mike Cannon-Brookes — lovely chap :-)

    @James – "“In our belief,” says Accel partner Rich Wong [...]" what's wong with that? (sorry)

  • http://twitter.com/MatGauvin @MatGauvin

    Well deserved!! Truly fantastic products & amazing people.

    Congrats #Atlassian from your proud partners at @Appfire.

  • http://www.facebook.com/johnjv John Vejnoska

    Run spell check before you post please, there are many spelling mistakes.

  • http://sparkplug9.com John Koetsier

    Holy mother – 3 major errors in one short story. Need some editing/writing professionalism here … or even just a spellchecker.

    Wow.

  • http://intensedebate.com/people/annapaquin gobeez.org

    use a spellchecker!!

  • http://twitter.com/MatGauvin @MatGauvin

    Well deserved!! Truly fantastic products & amazing people.

    Congrats Atlassian from your proud partners at Appfire.

  • http://intensedebate.com/people/erickschonfeld erickschonfeld

    All cleaned up now, thanks

  • http://www.tripcast.fm Yann N

    This does not sound like a typical "first round" but rather a recapitalization. $60M first round probably gets a lot more clicks than $60M recpitalization. But this communicates different messages…

  • The LG

    Brilliantly useful software, they deserve it.

    Why do all comments point out spelling? We got it on the first comment.

  • http://www.businessthatcares.blogspot.com Lalia Helmer

    Forget the errors and get to the really good stuff.
    Did you know that Atlassian has initiated 1/1/1 giving model with their Causium software distribution model? Atlassian has decided to give away the product at an ultra-low price, or "micropayment," and then donates the profits to the non-profit Room to Read.
    A true example that a company can do good and do well.

  • http://www.facebook.com/iamniket Niket Desai

    that is awesome, I'm really glad to see things taking off for them!

  • Saxondale

    Wow..this is big news as I figured Atlassian always positioned themselves at the anti-Wall St, common sense software company who wanted to survive as an independent entity (so they could do the "right thing" by their customers and the community etc). In the developer community I know they were seen as almost-Open Source company who took pride in their product as much as the bottom line. Is that experiment over? Or do they founders now want to IPO and retire/move on after all? Or are there aggressive plans for some serious expansion in the enterprise?

    Their software dev products (wiki, issue-tracker, build mgmt tools etc) are ubiquitous across a wide variety of software dev environments. I tired the wiki and issue tracker, and was totally underwhelmed (they are just as good free, open-source alternatives), but they certainly have a lot of customers.

  • Peter Schlampp

    I believe Atlassian would define themselves as a project management or product development software company as opposed to a product management (in the headline) software company.

    I could be wrong…

  • Jaco

    Salesforec.com?

  • http://www.facebook.com/zaphodb001 Rodney Elder

    Brilliant, great company, product(s) and people; well deserved.

  • JAB

    Nice

  • slantyyz

    Totally agree. "Underwhelmed" is a word I would use too. Having used JIRA/Confluence and Fogbugz, I'd go with Fogbugz any day.

  • http://www.facebook.com/iamniket Niket Desai

    I think serious expansion. They are profitable and were doing really well otherwise, as more companies are adopting them. They are especially good at getting early level startups who then maintain them even as they go big which is absolutely clutch because that shows just how well their software scales.

    The open-source alternatives are good but I've seen companies simply outgrow them too quickly.

  • joeyzero

    Good for them; I've been a fan of confluence for a long time.
    Little bit of a tangent: "Atlassian has 225 employees, but hardly any in sales."
    I love it. I've always been part of the development side of the house but have worked for sales-minded companies where the attitude is: "Of course sales is the most important part of the company. Without sales there would be no revenue." They kind of gloss over the fact that without the development side there would be nothing to sell. But then again, if sales people were strong in logic, they'd be developers (shake it off, just messing w/ you, you kooky salespeople…sort of…). I wonder how many companies can say they have long term success w/ a top-heavy salesforce w/ out any real product or service offering. Chicken 1; Egg 0.
    Looking fwd to great continued products from Atlassian.

  • http://www.facebook.com/esignature Jason M. Lemkin

    Smart. These are the kind of deals you need to do to win as a VC these days. Waiting around for the perfect Series C financing just doesn't work anymore.

  • Mark Newman

    Wow – cut the BS and complaints around spellcheck (Erick you write great articles), company definition, other competitors and whatever else. The product is easy to use for development teams big and small. It's amazing what happens when that is the case. Also, these guys built their company outside of the usual geographies which isn't easy to do and on a shoe string. Great job! Congratulations! For everyone else…get a life and learn to celebrate others.

  • Tom Wilde

    Agree, great story, and great product. What worked so well for them was that they actually created a viral-type adoption curve within the enterprise. As a developer got used to Jira in one job and then went to a new company, they would lobby their new company to use Jira. I witnessed this several times over. Thus, their marketing was truly WOM, and their provisioning mostly self serve.

    I agree with comments about the headline. This is a founder recap, not a "first round".

  • http://www.facebook.com/colin.nederkoorn Colin Nederkoorn

    I had the punishment of using Jira and Confluence for a year and a half. While there are some great things about them, they are not tools I would ever use at a young business. However, organizations with million dollar budgets for "Red Tape" are the ones who are going help these products continue to be successful. Best of luck to them! They write decent software, just not the right software for most of the techcrunch audience.

  • http://twitter.com/bigyahu @bigyahu

    I'm not a fan of the Atlassian products but I'm a big fan of their culture and values and the way they've retained and refined it through years of growth. I love that Mike still looks as dishevelled as any of the Atlassian engineers and yet inspires such loyalty and commitment from employees. The company's given back a tremendous amount to the Australian startup industry and done it with humility and honesty.

    They might be big in Australia but Atlassian is still a small company in Valley terms and I hope they're able to resist the Valley's default approach of hiring departments of enterprise sales and business development people to manage large customers and industry relationships. I know the future doesn't mean suffering through a series of meetings with guys in crisp chinos before you get to meet someone who can make a decision, but meeting even just one guy in crisp chinos would be a sad day.

    I hope Atlassian gets busy spending some of the Accel money on rewarding themselves in colourful, memorable ways. And then I hope they spend some more of Accel's money on UX so the front-end of their products can be as world-class as the backend. Then Atlassian's next 2x can come by winning the loyalty of product management, marketing, sales and customer service departments, not just engineering.

  • http://www.facebook.com/robbyoconnor Robert O'Connor

    Congrats guys!

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