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We7 partners with GMG Radio to inject breaking news into music streams

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One of the key advantages of on-demand music streaming services compared with traditional radio is that as well as listening to the music you choose you can do away with the DJ’s endless chatter and other interruptions. But there is a potential downside: being isolated from current events, such as breaking news.

We7, the UK music streaming service and rival to the likes of Spotify in Europe, thinks it has a solution in the form of a partnership with The Guardian Media Group-owned GMG Radio, the company behind stations such as Smooth, Real and Rock Radio. Under the agreement, GMG Radio will provide We7 listeners with breaking news via the Real Radio brand, with the two companies essentially creating a kind of hybrid offering, which potentially mixes the best of on-demand and live radio.

The news bulletins on We7 are opt-in and the music streaming service has created a special news ‘track’ that users can drop into their playlists or access directly but the clever bit is that these are dynamic so as to always deliver the latest headlines/breaking news from Real Radio.

It’s hoped that the partnership will not only benefit we7’s 3 million existing users but will also attract new audiences who like the news aspect of traditional radio.

CEO and co-founder of we7, Steve Purdham, comments: “Radio and Cloud based music can learn a great deal from each other, so we are really excited about working with GMG Radio.”

We7 appears to be on a bit of roll of late, having recently launched its premium service (sans ads) and iPhone app, the company also claims to have hit a tipping point where it is bringing in enough revenue to cover the real cost of the ad-supported streams, something that Spotify, which appears to have been going for scale first and foremost, can’t necessarily claim.

  • John

    great idea, love the idea of a hybrid model of music streaming with radio’s relevance for up to date news. This also will make the streaming service more engaging and could, in theory, keep users on the service longer for any given time.

  • Terry Purvis

    What’s with this new piece of jargon “cloud based music”? The entire Internet works on the “cloud” principle, everything accessed via the Internet is “cloud” based.

    • http://www.greenstreet.net PaulH

      He was just making a distinction between the way music is delivered to you (and how they can learn from each other). I guess he could have said “Radio and music accessed via the Internet…” but that does not roll off the tongue as easy.

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    […] post by RollingStone.com: Rolling Stone’s Latest and software by Elliott Back July 13th, 2010 | Category: Rock Video […]

  • http://szeredai.wordpress.com/ encoder

    news is more equal to control of public opinion.
    the 1 thing that is never questioned.

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  • http://yohan06.student.ipb.ac.id yohan

    nice info, thanks for sharing :)

  • http://eu.techcrunch.com/2010/11/10/less-spotify-more-pandora-we7-shifts-focus-to-more-economical-internet-radio-plus/ Less Spotify, more Pandora – We7 shifts focus to more economical ‘Internet Radio Plus’

    […] Sport, Weather and “a series of yet to be announced innovations”, building on the news bulletin feature that We7 rolled out in conjunction with GMG Radio back in July. Better still, the company plans to […]

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