Companies do all kinds of studies all the time for all sorts of reasons. Seeing as the iPad is currently one of the hottest devices on the market, it should be no surprise that companies want to know about how users are using it. Even if that company is Microsoft.
Yes, Apple’s rival has created a Facebook event calling for iPad owners to come to Microsoft’s Redmond campus between July 16 and July 21 for a study. Specifically, it’s Microsoft’s User Research group and they want people for chunks of two hours to apparently survey how they use the device. A follow-up note indicates that it’s student iPad users that Microsoft is specifically interested in here.
So what do they want to study about the iPad? Who knows. ZunePad? But as one commenter on the Facebook posting notes, “This gonna be a hard study, since most of the people who bought ipad are apple fanboys and apple regular customers their point of view is, um, damaged.”
Or maybe this is the secret to Microsoft’s second inception.
A “Microsoft gratuity item” is being offered in exchange for participating. Oh goody. Here’s to hoping it’s a Courier.
Here’s the description:
Microsoft User Research is looking for iPad owners for an upcoming study to get feedback. This study will be two hours long and will take place on the Microsoft Redmond campus with a number of dates and times between Friday, July 16th and Wednesday, July 21st.
In appreciation for your time, each participant will be offered a Microsoft gratuity item.
If you are interested, please respond to the questions below to uccoord@microsoft.com with the subject line “iPad”:
• Name/Age
• Phone Number
• Job Title/Company
• Are you employed full time?
-OR-
• Are you a student?
• Do you own an iPad?
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...
The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...
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