Brand Marketing Firm Involver Launches ‘AMP’ Social Media Dashboard

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Involver, a company that helps both brands and smaller businesses manage their presence on Facebook, Twitter, and other online portals, has launched a new dashboard they’re calling AMP. The dashboard allows brands to aggregate all of their inbound tweets, Facebook comments, and other messages on a single site, and it isn’t just for monitoring incoming content — you can also respond to messages directly from the page.

Involver was founded in 2007 and boasts some big brands as clients, including Warner Brothers, American Apparel, Facebook, and Alicia Keys. They’re also touting some big stats: in terms of clients, they have 80,000 brands/agencies and 200 million ‘Like’ relationships on Facebook (at least, their clients do). That includes plenty of dupes (people who have Liked more than one brand that uses Involver), and some of these brands are probably only using an app or two, but it’s definitely impressive. Involver has spent the last year and a half building out its suite of applications, like Signup Forms and a music player for Facebook, and the AMP dashboard is being offered in addition to those.

Involver’s pricing, which includes both the AMP dashboard and its collection of apps, will run in the $1000+/month range for large businesses (scaling upward depending on the number of Facebook/Twitter fans and the number of channels they’re managing). Fees for smaller businesses are a few hundred dollars.

Involver isn’t the first company to offer a social media dashboard — also see offerings from Scout Labs, Hoot Suite, and PeopleBrowsr. Wildfire also competes with Involver on the application front.


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