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Performance-based online advertising company Adsmarket raises $17 million

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Viola Private Equity, an Israeli buyout and growth capital technology fund, is injecting $17 million into Adsmarket, a global performance-based advertising network based in Tel Aviv.

An affiliate of Viola Group, an investment consortium with nearly $2 billion under management, the PE fund will hold 21% of Adsmarket’s shares, valuing the company at $80 million pre-money.

Of the full investment amount, $12 million will be used to acquire shares from current shareholders, while $5 million will be effectively invested in the startup.

The agreement was signed at the beginning of July and the closing of the deal is expected to take place later this month.

Adsmarket is an international affiliate network, search engine marketing and social network advertising company, founded in 2006 by CEO Ofer Drucker, Adi Orzel and director Kfir Moyal.

While originally focused on Europe, the company has expanded to the Americas in the past 3 years, growing sales from $7 million in 2007 to an impressive estimated total of $80 million for this year. The company employs around 140 people, 120 of whom are based in Israel.

  • Kasi

    Sales is 80m and pre-money value is 80m … i think one of the number is wrong OR Adsmarket has sold themselves cheap!! am i missing something?

    • http://techcrunch.com Robin Wauters

      True, but sales does not equal revenue.

      • http://twitter.com/brianmwang Brian

        Actually, they do.

      • Smithsonian

        I LOL’D

      • coba

        Gross sales represents the total amount you received for an item; whereas revenues refer to the total amount you received less any discounts.
        For example, If you sell your widget for $100, your gross sales are $100. If you offered a 5% discount, then your gross sales are still $100; whereas your revenues are $95 (gross sales minus discount).

  • http://biz.newsgeek.co.il/adsmarket-17-million-viola/ הסטארטאפ Adsmarket מגייס 17 מיליון דולרים | Bizgeek

    […] בהסכם שנחתם בתחילת חודש יולי והצפוי להיות מושלם עד סוף יולי, השקיעה קרן ויולה פרייבט אקוויטי 17 מיליון דולרים בסטארטאפ Adsmarket הישראלי, המספק שרותי פרסום מכווני תוצאה. כך על פי הדיווח של אתר TechCrunch. […]

  • http://cure2arthritis.com cure2arthritis.com

    Hope company able to utilise money in better way, which other companies are not able to…. Even my website http://cure2arthritis.com is also doin well without any funding, My team feels that if you have easy there are always more chances of losing it.

  • http://blogstalk.com blogger

    Never heard of them. I mostly see Google Ads and occasionally some from etology.

  • http://www.ojointernet.com/noticias/adsmarket-obtiene-17m/ Adsmarket obtiene 17M

    […] Private Equity, un fondo de inversión en tecnología, ha inyectado 17 millones de dólares en Adsmarket, una red mundial de publicidad basada en el rendimiento con base en Tel […]

  • http://yohan06.student.ipb.ac.id yohan

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  • Leonardo Galvao

    Doing business with Adsmarket was the worst experience I ever had. Lousy client services and no fraud detection at all.

    Hope they improve their product and team with that money

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    […] TechCrunch reports that Israeli-based performance ad network Adsmarket has received $17 million in financing from Viola Private Equity. TC's Robin Wauters reports "the PE fund will hold 21% of Adsmarket’s shares, valuing the company at $80 million pre-money." 80 million matches Adsmarket's estimated revenues for this year. Read more. […]

  • http://www.internet-business-advertising.com Damon Lavrinc

    Nice to hear about the success of Adsmarket. I had a very good experience doing business with them.

    Online Advertising Network

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    […] One thing definitely going for MATOMY is that it’s headed by a skilled media executive named Erez Sadan. He was previously the Interactive Advertising SVP at 888.com and more recently the COO of performance marketing network AdsMarket, whose latest funding we recently covered. […]

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  • Heather Powers

    Their sales team member that has contacted me at several businesses is a truly revolting individual. Since when do threatening emails to potential partners get them new business. My first response of disinterested was followed up by them calling me stupid. When I repeated no, he got personally insulting. I have a hard time believing that this company can be successful if that is their business model.

  • http://www.newsgeek.co.il/adsmarket-17-million-viola/ הסטארטאפ Adsmarket מגייס 17 מיליון דולרים | Newsgeek

    […] בהסכם שנחתם בתחילת חודש יולי והצפוי להיות מושלם עד סוף יולי, השקיעה קרן ויולה פרייבט אקוויטי 17 מיליון דולרים בסטארטאפ Adsmarket הישראלי, המספק שרותי פרסום מכווני תוצאה. כך על פי הדיווח של אתר TechCrunch. […]

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