• Update: Playdom Paid At Least $850,000 For Hive7

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Monday, July 12th, 2010

    A couple of weeks ago, game developer and Zynga rival Playdom continued its shopping spree just after raising $33 million in funding, acquiring social gaming startup Hive7.

    What Playdom spent to buy the True Ventures-backed company wasn’t disclosed, but thanks to an SEC filing we now know that it concerned a mixture of cash and stock.

    The exact amount Playdom paid for Hive7 in cash remains unknown, but the SEC filing reveals the stock part of the equation: $851,498 worth of shares were issued to help pay for the startup.

    Playdom has been on quite a shopping spree over the past few months. The company, which recently brought on a new CTO, has steadily been expanding its presence on Facebook and in the social gaming space, most recently acquiring MMORPG developer Acclaim Games, Facebook game developer Offbeat Creations and developer Three Melons.

    Playdom also invested $5 million in Facebook game developer MetroGames. And Playdom bought popular branded game developer Merscom.

    Last November, Playdom raised a massive $43 million at a $260 million valuation. In total, the company has secured $76 million in venture capital.

    Company: Playdom
    Website: playdom.com
    Launch Date: February 2008
    Funding: $76M

    Playdom is a game developer with a focus on social, online games. The company has a number of popular titles on the iPhone, Myspace, and Facebook.

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    Company: Hive7
    Website: hive7.com
    Launch Date: June 1, 2006

    Hive7 creates massively multiplayer web games for social networks such as MySpace and Facebook.

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