Yahoo just added another former Microsoft executive to its ranks. Bill Shaughnessy, who left Microsoft in during a shakeup in 2008, will join as a senior vice president of product management, reporting to chief product officer Blake Irving, another former Microsoftie who joined last spring. Shaughnessy was a global VP of sales at Microsoft. Now he is moving into product management after taking time off for the past year and a half. He is also an investor and sits on the board of ad-tech startup Mixpo.
Yahoo, under Irving, is rethinking its entire product strategy. Presumably, Shaughnessy will help in that process.
Yahoo, of course, was almost bought by Microsoft, but finally opted for a complex search deal instead. Now, its product strategy is being driven by former Microsoft execs. It will be interesting to see if Yahoo ends up looking more like Microsoft after all.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
Bill Shaughnessy served at Microsoft for the last 15 years in a number of critical strategic roles for the company, including his most recent senior position as Global Vice President of Sales, Marketing & Services, in the Advertiser and Publisher Solutions Group. In this role, he was charged with driving top line global advertising revenue, marketing and customer satisfaction. Prior to this role, Shaughnessy was General Manager of Microsoft’s Digital Advertising Solutions Business Group, responsible for strategic and product...
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