• Chinese Online Game Developer The9 Invests In OpenFeint Maker Aurora Feint

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Thursday, July 8th, 2010

    The9, a Chinese online game developer, has made an undisclosed minority equity investment in Aurora Feint, the company behind OpenFeint, a social gaming network for the iPhone, iPod touch and iPad.

    The news comes a couple of months after The9 announced that it had acquired a majority interest in US-based Red 5 Studios for a total of approx. $20 million.

    Aurora Feint had previously raised a multimillion-dollar round of funding from DeNA, the largest Japanese operator of mobile social networks and virtual goods platforms.

    Burlingame, CA-based Aurora Feint develops mobile games and operates OpenFeint, a mobile social platform and application for smartphones that includes a set of online game services such as leaderboards and achievements running in a cloud-based Web environment.

    OpenFeint’s developer SDK is a toolkit that can be integrated into any iPhone based game.

    OpenFeint also recently announced OpenFeint X, a virtual goods management system that enables developers to build free-to-play social games for mobile phones.

    The company claims over 28 million active users and 2,200 games, which it says makes OpenFeint the standard for social gaming on Apple devices.

    The9 Chairman and CEO commented on the acquisition, “We are confident of the prospect for this mobile platform and believe it will play an important role in the future development of global mobile internet. The investment in Aurora Feint is an important step of The9′s establishment of a mobile gaming platform and is also an integral part of our global strategy.”

    Company: Aurora Feint
    Website: aurorafeint.com
    Launch Date: 2008
    Funding: $7.66M

    Aurora Feint, Inc. develops games and platforms for iPhone. It offers OpenFeint, a social gaming platform for the iPhone game developers; and asynchronous massive multiplayer online games for iPhone. The company was incorporated in 2008 and is based in Burlingame, California.

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    Company: The9
    Website: the9.com
    Launch Date: 2010

    The9 operates and developes high-quality games for the Chinese online game market. The9 directly, or through affiliates, operates licensed MMORPGs (massively multiplayer online role playing games) consisting of MU, Blizzard Entertainment’s World of Warcraft, Soul of The Ultimate Nation, Granado Espada, and its first proprietary MMORPG, Joyful Journey West, in mainland China. The9 has also obtained exclusive licenses to operate additional MMORPGs and advanced casual games in mainland China, including Hellgate: London, Ragnarok Online 2, Emil Chronicle Online, Huxley,...

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