Comparison Shopping Site NexTag Acquires Product Review Engine Wize

Comparison shopping site NexTag has acquired product recommendation research engine Wize. Financial terms of the deal have not been disclosed.

Launched in 2006, Wize lets consumers search for reviews on electronics, home goods, video games, health products and more. It searches shopping sites with user reviews, such as Amazon and BestBuy, as well as expert reviews from traditional product review sites.

Wize, which has raised close to $5 million, has aggregated more than six million reviews on over one million products. The startup just revamped the site last fall, tweaking its algorithm and adding additional recommendation features. Wize will continue to maintain its offices, employees and management team in Burlingame, CA.

For NexTag, Wize adds additional reviews to its comparison engine. While NexTag already provides user reviews, Wize will now aggregate other reviews into NexTag’s platform. It’s smart of NexTag to continue to enhance its platform because it faces stiff competition from search giants who offer similar engines, such as Bing and Google. NexTag says this acquisition marks to the beginning of the site’s “encompassing acquisitions, global expansion and aggressive recruitment of top talent” to maintain a competitive advantage.

Crunchbase

• NEXTAG
• WIZE

Company: NexTag

Website: nextag.com

Launch Date: 1999

Nextag is a comparison shopping site for products, travel, and education. For merchants, service providers and individuals, Nextag acts as a sales channel. The company operates comparison shopping sites in the US (www.nextag.com), the UK (www.nextag.co.uk), France (www.nextag.fr), Germany (www.nextag.de), Italy (www.nextag.it), Spain (www.nextag.es), Canada (www.nextag.ca), Australia (www.nextag.com.au), and Japan (www.nextag.jp). NexTag is headquartered in San Mateo, California with offices in London, Tokyo and Gurgaon, India.

→ Learn more

Company: Wize

Website: wize.com

Launch Date: August 1, 2006

Funding: $4.99M

Finding the products that are right for you and within your budget is a tough task, but Wize has a solution. Wize is simplifying the shopping experience for you by centralizing all of the important information about products and allowing you to easily navigate through product reviews. We understand how hard it is to find the best products specific to your needs and have built Wize.com to help you shop with confidence. Using our proprietary technology, we analyze content...

→ Learn more