Rumors of social media monitoring and analytics startup Sysomos’ acquisition by Marketwire swirled in the blogosphere yesterday, but today it’s been made official. In a blog post on Sysomos’ site today, the company announced that has been bought by the press release wire service. Financial terms of the deal were not disclosed.
Sysomos, which is profitable, offers a data anlaytics produtcs, including MAP and Heartbeat, that ollects and analyzes more than a billion new online conversations a month. Brands such as Microsoft, Proctor & Gamble, Coca-Cola, Disney and Shell use Sysomos’ platform to tap into the conversations taking place on the social web. You can read our posts that report on Sysomos’ data here.
According to the blog post, Marketwire’s services will integrate social intelligence from the Sysomos platform. It seems smart that a service-oriented company like Marketwire would also get into the social media analytics game, as this is data that many of its clients will use to track news and conversation about their companies and brands.