Empora scoops up FashionFreax to combine search and social for fashion

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Online fashion search company Empora has acquired German fashion social network, a multilingual fashion social network. Terms were not diclosed. Founded by the Theilmann twins in 2006, FashionFreax is in German, English, French, Spanish and Portuguese has members in 90 countries.

The acquisition will see Empora enable FashionFreax with its fashion search technology to connect users’ street style content to products available for sale online. In turn, FashionFreax users will feature on Empora’s street style channel.

Investor Alexander Straub is executive chairman of Empora and says merging people, content and product search has “demonstrated huge demand for a richer fashion discovery experience.”

Empora launched in late June, a German language version of the original Empora launched in April 2009.

  • Lovely

    Empora went into administration last year but they have the funds to buy and maintain this. Lovely.

  • Alexander Straub

    Lovely, sorry I need to correct you but empora, (must be a different company you are refering to) never went into admin. The Eden Ventures backed business Pixsta Ltd went into administration. Empora Ltd is the holder of all the pixsta assets and patents as empora ltd aquired pixsta ltd. – empora Ltd is a global fashion search engine with current operation in the UK, and Germany and now the global fashion social network with members from 90 countries and in 5 languages (spanish, portugese, german, french and english) –

    Alexander Straub, Straub Ventures,

  • Empora se hace con FashionFreax

    […] aliEmpora, la compañía de búsqueda online de moda, ha adquirido la red social centrada en la moda, FashionFreax. […]

  • Jonas

    no pr does not equal no action fashionfreax is growing steadily just look at facebook the aim is to take lookbook down – watch it btw germany gets the world cup :) cu @final

  • Chicisimo

    Congrats to the Fashionfreax team, a great site and a great community!

    We just launched Chicisimo yesterday, very excited about the cool things that can be done in this space!

  • reverse phone trace

    I don’t know why that had to combine the two together. It was fine the way it was. :(

  • former investments / shareholder « make a startup . com – Life as an Entrepreneur!

    […] 2008 – 2010: fashionfreax GmbH – Company Building & Seed Investment (via CNM Ventures) // Europe’s leading fashion platform – recently acquired by Empora […]

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