• Oh, So That's What Blippy Does (Video)

    Michael Arrington

    J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

    Sunday, July 4th, 2010

    When Blippy was looking for a little help creating an overview video for their service, I recommended that they take a look at Mountain View based Transvideo Studios. I know executive producer Rico Andrade there fairly well and have seen some of the work they’ve done for Gmail (another), Box.net, Facebook, Mint.com (very dramatic) and others. It’s high quality stuff, and can be aimed at users, partners, advertisers, etc. depending on what audience you want.

    We’ve ranted before about the power of a good demo video to tell a story. Cash strapped startups can simply do one themselves with screen capture software and iMovie, or whatever. Or you can spend a few thousand dollars and get something professionally done. Either way it’s just a good way to communicate what your startup does.

    Here’s the final Blippy video, which makes the controversial service look quite cute and cuddly (see the Transvideo blog for more details):

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