• Secrets of the Old Spice commercials, volume 2

    Devin Coldewey

    Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

    Friday, July 2nd, 2010

    http://g4tv.com/lv3/47171
    By now you must be familiar with Isaiah Mustafa, the man from the Old Spice commercials. You know… the man. After the last commercial hit, dissecting it second by second was a fun pastime until Leo Laporte talked it over with the creators and we were all slightly flabbergasted at the amount of craftsmanship that had gone into it. The same thing has happened now with the second commercial, except the man himself is answering the questions.

    I have a theory about how he got into those jeans at the end. Precision.

    Note to Isaiah Mustafa: next time you’re in Seattle, drop me a line. We’ll kick it.

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