With more than 50 million users and a recent infusion of cash, music streaming service Pandora is really hitting its stride. Founder Tim Westergren had his Charlie Rose moment last night, and one thing that really cam ethrough was how important the iPhone is to Pandora.
“It is impossible to overstate” its impact, saays Westergren. When the iPhone app launched in 2008, it was an instant hit, and it “almost doubled” Pandora’s growth rate “overnight,” says Westergren. But more than that, it freed up Pandora users from being chained to their desks. Now with the ability to run in the background, its usage on the iPhone should continue to soar. In the first clip below, Westergren talks about Pandora’s iPhone and the iPad strategies. In the second clip, he explains to Rose, Pandora’s underlying Music Genome project.
You can watch the full interview here.
Pandora Radio is an internet radio service, recommendation service, and the custodian of the Music Genome Project. Users enter a song or artist that they enjoy, and the service responds by playing selections that are musically similar. Users provide feedback on approval or disapproval of individual songs, which Pandora takes into account for future selections. While listening, users are offered the ability to buy the songs or albums at various online retailers. As part of the Music Genome Project, over...
Charlie Rose is an American television interviewer and journalist. He entered television journalism full-time in 1974, when he became the managing editor of the PBS series Bill Moyers’ International Report. He currently hosts the Charlie Rose Show, where he has developed a reputation as a skilled interviewer.
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