Analytics giant comScore has just acquired the products division of Nexius, a mobile analytics and data networking compant. Nexius’ products provide analytics that mobile operators can use understand consumer behavior, and to build better networks and experiences. The technologies essentially allow mobile operators to make sense of the enormous amount of data available.
comScore tells us they paid $24 million for the products division of Nexius, with $18.6 million paid in cash. comScore has high hopes for the acquisition, stating the the release that it anticipates that the acquisition will add $4 million to the company’s 2010 revenue. That’s actually a pretty significant amount for the company; for the entire (fiscal) year 2009, comScore reported revenues of $127.7 million, up from $117.4 million the year before, an 8.8% increase.
comScore, which just went free for startups, has been growing both in revenue and acquisitions. The company acquired Latin American Web Measurement Company Certifica and advertising research agency ARSGroup earlier this year.
“comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies. comScore’s experienced analysts work closely with clients to identify their business objectives and determine how they can best apply and benefit from comScore’s vast databases of consumer behavior. comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that...