Apprupt, an affiliate network for mobile apps, has today launched its self-service platform for “appvertisers” (a slightly silly name).
It enables app developers to sign up to apprupt on a cost-per-install basis, enabling them to track their marketing campaigns for both paid and free apps. Features include account management (including campaign spend), and reports and analytics, providing “the ability to determine the ROI at any given time” by measuring the number of app downloads generated.
Apprupt, headquartered in Hamburg, Germany, primarily targets iPhone app developers (although Android is forthcoming), letting them market their apps on a on a pay-per-download basis to specific target groups of users within its publisher network. Existing partners include WEB.DE Mobile, FTD.de and RTL who have utilized apprupt’s white label app store front to offer readers a “preselection of apps as well as to monetize mobile traffic through app sales on a transaction basis.”
The company recently scored an undisclosed round of funding from Deutsche Telekom’s T-Venture arm, KfW and its existing investor Neuhaus Partners.