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    Apprupt launches self-service affiliate network for mobile apps

    Steve O'Hear
    Monday, June 28th, 2010
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    Steve O’Hear is probably best known as a technology journalist, most recently at TechCrunch. He still occasionally blogs at last100. Until February 2012, he was CEO of expertise platform Beepl where he helped the company navigate its first VC round, along with seeing the product through development, private alpha and a high-profile public launch. Last100 was co-founded with Richard MacManus... → Learn More

    Apprupt, an affiliate network for mobile apps, has today launched its self-service platform for “appvertisers” (a slightly silly name).

    It enables app developers to sign up to apprupt on a cost-per-install basis, enabling them to track their marketing campaigns for both paid and free apps. Features include account management (including campaign spend), and reports and analytics, providing “the ability to determine the ROI at any given time” by measuring the number of app downloads generated.

    Apprupt, headquartered in Hamburg, Germany, primarily targets iPhone app developers (although Android is forthcoming), letting them market their apps on a on a pay-per-download basis to specific target groups of users within its publisher network. Existing partners include WEB.DE Mobile, FTD.de and RTL who have utilized apprupt’s white label app store front to offer readers a “preselection of apps as well as to monetize mobile traffic through app sales on a transaction basis.”

    The company recently scored an undisclosed round of funding from Deutsche Telekom’s T-Venture arm, KfW and its existing investor Neuhaus Partners.

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    • Drew Fulen

      “Good post about the increasing use of self-service. I found this post that offers some fundamental aspects of the self-service experience.

      http://links.maas360.com/selfServiceGeneration“

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      [...] will be pushing out the apprupt publisher network. He has worked across the online sector for the last ten years and also worked at Aura Sports, [...]

    • http://www.marimedia.net tal

      Hello,

      I am writing from Marimedia Ltd., an international online advertising network. I am interested in buying online advertising on your site.

      Pls contact me at your earliest convenience to discuss.

      Tks,

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