GetGlue Blends Check-Ins With Social Recommendations In New iPhone App

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, June 24th, 2010

GetGlue, a social browsing assistant that shows ratings and recommendations of movies, books, restaurants, stocks, and more on the web, is going mobile today with the launch of a free iPhone app. You can find the app here.

With the new app users can to check-in to their favorite shows, music, movies and books, and see what their friends are enjoying in real-time. With each check-in, users earn points and stickers from GetGlue and other major brands. The app also allows users to rate their favorite shows, movies, music and books and receive personalized suggestions.

You can also share check-ins with your Twitter and Facebook friends, rate lists of popular shows, movies, music and books, receive weekly new releases and customized recommendations, and access existing reviews, clips and ratings for 20 million movies, books and albums.

GetGlue has partnered with a number of high-profile entertainment brands, including Showtime, Warner Bros, Random House, Universal Pictures, PBS, and more to reward users with special stickers when they share and write a recommendation for a movie, book show, song or more.

Currently, GetGlue has over 500,000 registered users and receives over 1.5 million new ratings every month and continues to grow. The company, which recently ramped up its personalization features, makes money through affiliate relationships when users click through from the site and app to buy books, movies, and more. The startup’s founder, Alex Iskold, says that sponsored branded stickers could also be another revenue stream for the startup.

Company: AdaptiveBlue
Website: getglue.com
Launch Date: 2007
Funding: $24M

AdaptiveBlue is the company that develops GetGlue, a leading social entertainment network. GetGlue users check-in while consuming entertainment to connect with friends, get personalized recommendations, and earn exclusive rewards from more than 25 top entertainment companies. AdaptiveBlue is based in New York and has 15 employees.

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