As brands and businesses flock to Twitter and Facebook, they are looking for ways to engage with consumers. Businesses are using coupons, personalized messages and more on social networks as tools to connect with prospective and current customers. Offerpop is entering the arena, offering a social marketing platform to help businesses create, run and measure campaigns on Twitter and Facebook.
The application is designed to be easy-to-use, with no coding or training required. Offerpop offers marketers a number of different apps to engage with consumers. The New follower app makes it easy for businesses to automatically send a welcome message or a special offer
to new followers. For example, you could send a special offer as a “thank you” to people who
respond to a “follow us on Twitter” program.
Another app, Offers, allows marketers to create branded landing pages with flash Groupon-like sales to potential customers. And Offerpop allows users to run “for-followers-only” promotions (such as a “private sale”) on Twitter, or follower engagement campaigns where promotions are only valid if at least 50 people retweet the offer.
There’s no doubt that these types of campaigns are becoming a necessary strategy for businesses to adopt on their crusade to use Facebook and Twitter. But Offerpop will face a number of worthy competitors that are already helping brands do this, including Wildfire.