BZZZZZZ: YouTube Gets A Vuvuzela Button (Seriously)

Wednesday, June 23rd, 2010

Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

YouTube always has had a way with pranks. Some time in the last hour, the world’s largest video portal activated a new button on some videos that looks like a tiny soccer ball. Clicking it will activate an endless, incredibly annoying sound that sounds vaguely like a swarm of insects. Or, for anyone who has been watching the World Cup, like the dreaded Vuvuzela — an instrument commonly played in South Africa at football (soccer) games. South Africa is, of course, the host country for this year’s World Cup, and fans watching the games have been subjected to the vuvuzela’s mindless drone for hours on end.

The noise is so annoying that television networks have taken measures to filter it out, and guides have popped up showing viewers how to block it from their TV sets and computers. But despite complaints, FIFA has decided not to ban the vuvuzela because of its traditional significance. Fun fact: one report says that the guy who brought the plastic vuvuzela to the market in South Africa is also in the business of selling ear plugs. Smart guy.

I’m not seeing the button show up on all videos, but it is definitely appearing on some clips that aren’t soccer related. Here’s one that has it.

Thanks to Ambuj Saxena for the tip.

Company: YouTube
Website: youtube.com
Launch Date: November 9, 2005
Funding: $11.5M

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky...

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