"Like": Japanese venture begins accepting orders for new electric car

Tuesday, June 22nd, 2010

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

Japan’s newest electric car isn’t made by one of the nation’s many major automakers, but sometimes it needs a venture to accelerate potentially positive developments in rather conservative industries. Boutique automaker Mitsuoka Motor has now begun accepting orders [JP, PDF] for “Like” [JP], a 5-seat electric car that’s based on Mitsubishi Motors’s i-MiEV (the Like was unveiled earlier this year).

The 580-people company (established in 1978) says one of the main selling points of the car is that it features a rear seat that can be used by three people instead of two. Another difference to i-MiEV is the length of the vehicle: at a total length of 3,570mm, it’s 175mm longer than the Mitsubishi (it’s 1,610mm high and 1,475mm wide). Mitsuoka also threw in a new front design and metal-plated bumpers, which the i-MiEV doesn’t offer.

The Like will be available in Japan in five colors: white, silver, black, purple, and red. Mitsuoka plans to start shipping the first cars in August with an effective price of $34,700 (after subtracting the subsidy granted by the Japanese government). The company hasn’t said anything yet about international distribution plans, but it hopes to sell the Like to at least 400 people in Japan by March next year.

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