Last month at TechCrunch Disrupt, we saw the launch of Appbistro, a marketplace for Facebook tab applications that help companies and brands flesh out their Facebook Pages. Developers like it because it gives them an easy way to charge for their applications using Appbistro’s payments system (previously there wasn’t an easy way to charge for Facebook apps). And today, Appbistro is announcing that it’s landed a deal to distribute Facebook apps from a significant new partner: Wildfire Interactive.
Wildfire offers a platform for running marketing campaigns simultaneously on Twitter and Facebook. The company was part of Facebook’s fbFund twice, and has many large clients including Pepsi, Red Bull, Victoria’s Secret, plenty of small businesses, and everything in between.
Through Appbistro, Wildfire is now offering five tab applications, including tabs for contests, coupons, and quizzes. As with all its developer partners, Appbistro does a 30/70% revenue split in the developer’s favor.
This is definitely a win for Appbistro — the more high quality applications it offers, the easier it will be to get the attention of the millions of small businesses (and larger brands) looking to build out their Facebook Pages. Appbistro needs that audience in order to appeal to application developers in the first place, and this is a good step toward beating the chicken-and-egg problem.
Wildfire, acquired by Google in 2012, is the global leader in social media marketing software, with over 21,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Wildfire’s Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire’s powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience...
Appbistro is an application marketplace for Facebook pages. At Appbistro, page administrators can quickly find applications that they can easily plug into their pages and quickly increase the engagement and reach of their pages. The applications within the marketplace are built by known and vetted Facebook developers, and feature applications for Foursquare, Gowalla, Yelp, and more.