Unsurprisingly, real time search engine OneRiot is now tapping into Facebook’s recently launched Open Graph API. So now, actions made by Facebook users who publicly share links on their profiles or like stories across the web will now be indexed in realtime search results available through OneRiot’s API and the the third party developers who build apps on top of the search engine’s API.
To date, OneRiot, which just revamped its search engine, has been indexing and ranking links shared by users on Twitter, Digg and MySpace. Last month, OneRiot rolled out a small bucket test on its site to test the addition of Facebook shares/likes and now the startup is opening this data stream via the API for the developer ecosystem to innovate with.
Facebook likes and shares from users who have made their actions completely public will now contribute to the ranking of realtime search results available through OneRiot’s API. For example, a search for “World Cup” on OneRiot will reveal the most popular links about the soccer tournament being shared by Facebook users right now.
The API, which powers over 100 realtime web and mobile applications, has also been updated with improved monetization algorithms to optimize revenue for every individual third party developer. One Riot has added self-optimizing algorithms to determine which ads will be displayed to different third party applications, based on the behavior of their users, helping to increase click-through rates and engagement.
It’s not surprising that that OneRiot is now tapping into the Open Graph API for its own API. The startup’s API, which is used by over 100 applications, drives close to 97 percent of OneRiot’s search volume.
OneRiot has also ventured into the advertising world with RiotWise, an ad format which places content in an emphasized position in their realtime feed. The search engine also launched a pilot program of RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, that has since been integrated into the search engine’s API. And the startup recently launched self-refreshing realtime trending ads and a self-service version of RiotWise.
OneRiot delivers socially-targeted mobile media campaigns for clients such as The Gap, Toyota and AT&T. With OneRiot, clients can target media to audiences with specific interests and demographics in defined geo-locations. The company analyzes masses of publicly-available mobile social media activity to determine audience characteristics. Clients can execute media campaigns directly with OneRiot across its own network of mobile apps, or leverage its targeting data for use across other sources of mobile inventory. OneRiot is a privately held company. Investors...