AdMob Deal Breakdown: $530 Million In Stock, $220 Million In Cash

Next Story

Square Delays Mass Roll-Out, Admits They Began Before Things Were "Fully Baked"

Thanks to an SEC filing, another detail emerged today about Google’s acquisition of mobile ad network AdMob. We already knew the $750 million Google-AdMob acquisition was a cash and stock deal but we didn’t know the breakdown between the two. According to an SEC filing submitted by Google today, the search giant sold $530 million worth of stock as part of the deal, indicating that AdMob (and its investors) may have taken home the remainder, $220 million, in cash (because of some accounting issues, this number may not be exact).

So was AdMob happy with the split between cash and stock? I guess that depends on whether they think Google’s stock will keep going up. Google paid for the bulk of the deal with stock, and the deal will hardly make a dent in its huge cash reserves (the company has $26.5 billion in the bank).

The deal itself was drawn out due to concerns from the FTC over anti-trust issues. Over six months after announcing its plans to acquire AdMob, Google finally closed the deal at the end of May, a week after the FTC unanimously approved the deal.

blog comments powered by Disqus