Popular live video platform Ustream is adding a new product to its repertoire today: an iPhone application platform called Ustream Live Mobilizer that offers brands, celebrities, and bands a customizable iPhone application that features Ustream’s live steaming capabilities.

Each Mobilizer app is branded to the artist’s specifications (in other words, they don’t look like generic cookie cutter apps). The biggest feature here is support for watching an artist’s live video feed through Ustream, but the app also includes support for sharing to sites like Facebook, Twitter, Flickr, and YouTube. It also has Ustream’s ‘Social Stream’ feature, which lets you submit questions to the artist during a live stream and syndicate it out to other social networks.

To monetize, artists can sell songs, tickets, and merchandise directly through the application (they can also elect to make the application itself a premium app on the App Store).

The first musician to take advantage of the new platform is Miley Cyrus, who will be hosting a “listening party” through her application that be streaming her upcoming album for five days before it’s released. We’re told this will be the only place fans will be able to listen to the album during this time frame, so it’s obviously going to get a lot of downloads quickly.

Ustream isn’t the first company to offer this kind of platform to brands, celebrities, and bands (though most of its competitors don’t offer live stream functionality) — Kyte launched its iPhone platform in early 2009, and Mobile Roadie launched one soon thereafter. iLike has one too.

Crunchbase

• USTREAM

Company: Ustream

Website: ustream.tv

Launch Date: June 11, 2006

Funding: $62M

Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream’s free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to the embeddable player and chat module, users are able to broadcast and view content while...

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