Popular live video platform Ustream is adding a new product to its repertoire today: an iPhone application platform called Ustream Live Mobilizer that offers brands, celebrities, and bands a customizable iPhone application that features Ustream’s live steaming capabilities.
Each Mobilizer app is branded to the artist’s specifications (in other words, they don’t look like generic cookie cutter apps). The biggest feature here is support for watching an artist’s live video feed through Ustream, but the app also includes support for sharing to sites like Facebook, Twitter, Flickr, and YouTube. It also has Ustream’s ‘Social Stream’ feature, which lets you submit questions to the artist during a live stream and syndicate it out to other social networks.
To monetize, artists can sell songs, tickets, and merchandise directly through the application (they can also elect to make the application itself a premium app on the App Store).
The first musician to take advantage of the new platform is Miley Cyrus, who will be hosting a “listening party” through her application that be streaming her upcoming album for five days before it’s released. We’re told this will be the only place fans will be able to listen to the album during this time frame, so it’s obviously going to get a lot of downloads quickly.
Ustream isn’t the first company to offer this kind of platform to brands, celebrities, and bands (though most of its competitors don’t offer live stream functionality) — Kyte launched its iPhone platform in early 2009, and Mobile Roadie launched one soon thereafter. iLike has one too.
Ustream has created a network of diverse channels providing a platform for lifecasting and live video streaming of events online. Its platform empowers any individual, public figure or brand to stream to a global audience of unlimited size. Ustream offers free broadcasting and viewing platforms for the Web and mobile devices. The interactive functionality within Ustream enables real-time engagement with Facebook, Twitter, MySpace and AIM.
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