On January 13, we reported that former AOL SVP of Global Products and U.S. Operations Eric Bosco had departed the company after nearly 14 years to join the comScore management team as Chief Product Officer.
Five months later, he’s out the door, we’ve now learned.
Bosco, who was hired to oversee all of comScore’s global product development efforts, will be departing the audience measurement company at the end of the month.
ComScore CEO Magid Abraham apparently sent a memo to staffers earlier this morning, announcing the “change in the senior leadership team, and resulting organizational structure”.
I would like to take the opportunity to communicate a change in the senior leadership team, and resulting organizational structure. By mutual agreement, Eric Bosco will be departing comScore at the end of the month.
While we greatly appreciate Eric’s efforts and achievements thus far in 2010, we have decided the Product organization’s immediate success depends on a decentralized organization structure. This will bring the Product teams closer to their internal partners, enabling more effective and efficient execution on Product strategy.
The following Product team alignments are therefore effective immediately:
AdEffx led by Joe Lahr, will report to Bridget O’Toole benefitting from tighter alignment with the ARS business
Core Audience Measurement Products, Media Metrix, Video Metrix and Ad Metrix led by Steve Dennen and his team, will report to Cameron Meierhoefer
The Product Design and Planning and Analytics Solutions teams led by Yon Nuta will report directly to me
Mobile Products will continue to be led by Mark Donovan reporting to Serge Matta
CMS products will continue to be led by their respective vertical teams within Erin Hunter and Serge Matta’s organizations, with the exception of CPG which will now be led by Jeff Cox.
Please join me in wishing Eric continued success in his career endeavors. I also want to thank the Product team and their internal partners for their continued flexibility, adaptability, and laser focus on delivering the best products comScore has yet to bring to market.
We have an email in with comScore to confirm the authenticity of the memo, but we have no reason to believe it isn’t legit. Update: authenticity confirmed by comScore.
Any comScore folks who know more about this care to fill us in?
Eric Bosco is currently Chief Operating Officer at ChoiceStream where he is responsible for all daily operations including Sales, Marketing, Technology, Product and Analytics. Eric Bosco was also the Chief Product Officer at ComScore, where he started in January 2010. He previously worked as the SVP of Operations and Product Management at AOL Advertising on Platform A, where he led the advertiser, publisher and campaign operations and was responsible for product management and integration. Eric was also...
“comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies. comScore’s experienced analysts work closely with clients to identify their business objectives and determine how they can best apply and benefit from comScore’s vast databases of consumer behavior. comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that...
Magid M. Abraham, Ph.D. is a serial entrepreneur and expert on market research, consumer modeling, and information solutions. Dr. Abraham has held several executive leadership positions throughout his career, including his current role as President and CEO of internet market research company comScore, Inc. Abraham co-founded comScore, Inc. in 1999, an Internet Market Intelligence company where he remains president and CEO. The company provides marketing intelligence for companies in the CPG, internet media, media, retail, telecom, and...