Travelocity has signed a contract to renew its partnership with Yahoo. Under the terms of the agreement, Travelocity will remain the exclusive booking provider for all air, car and hotel packaging options, and the new exclusive provider for cruise and vacation packages, available on Yahoo Travel.
The ability to combine the Travelocity and Yahoo networks through the agreement will allow users to view and share content, such as travel reviews posted to both sites, and open the door for additional joint marketing opportunities, the companies said.
The news comes over a year after Yahoo shuttered its travel shopping engine Farechase, which it originally acquired back in July 2004 and re-launched two years later.
The partnership between Yahoo and Travelocity has been standing since 1997, which is like an eternity in Internet years.
Travelocity operates a number of online properties, but is best known for being a direct-to-consumer travel services provider. Travelocity is a subsidiary of Sabre Holdings Corporation.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
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