Video distribution and monetization platform provider Joost, owned by Adconion Media Group since its assets were acquired in November 2009, is today announcing a global sales and technology partnership with online publishing powerhouse Demand Media.
Under the terms of the exclusive agreement, Demand Media will leverage Adconion’s video ad serving platform to deliver all premium video campaigns sold by the former’s sales force.
In addition, (15 sec) pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com, Mania.com and Airlines.net, will become part of the Joost Video Network (which claims a reach of 67 million unique viewers and some 500 million total streams per month as it is).
As a result of the cross-sales deal, the Joost Video Network will be able to present Demand Media’s worldwide audience to its premium brand partners through audience and vertical channel sales packages. Adconion specially touts its targeting abilities, saying it can target pre-roll ads by demographics (age, gender, etc.), location, various ways of retargeting and behavioral data provided by third parties like BlueKai and others.
Adconion will also – exclusively – provide its video technology platform to power all of Demand Media’s in-stream video advertising needs, including trafficking, optimization, and reporting.
Demand Media claims that, collectively, its seven media brands currently attract more than 82 million unique visitors each month – 61 million people alone visit eHow.com for ‘how to’ articles and video. The company adds that it currently counts about 150,000 videos in its library.
Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house which are delivered across multiple screens on a single platform. As a digital media holding company, Adconion provides a portfolio of brand and...
Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that informs and entertains one of the Internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe.
As their third major undertaking, Skype and Kazaa founders Janus Friis and Niklas Zennstrom are attempting to perfect IPTV with Joost. Joost is a p2p on demand video player that offers professional (legal) programming much like on your television, but whenever you want. The service is free, however, there are video advertisements interspersed between and during programs as well as small type or image ads on the sides of your screen. With very heavy backing from media giants...