Late Night Fanboys Bring The iPhone 4 Pre-Order System To Its Knees

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Tuesday, June 15th, 2010

You’d think 1 AM PT (4 AM ET) would be a pretty safe time to put something up for pre-sale. You’d think that — and you’d be wrong.

As we’re seeing tonight with the iPhone 4 pre-sale, there doesn’t appear to be a safe time to avoid Apple fanboys. Apple and AT&T’s online purchasing system for the new phone has been a complete and utter failure for the past hour. Judging from comments, tips coming in, and personal experience, most people don’t even seem to be getting past the first step of entering their existing AT&T information when the system simply times out.

But there’s hope. I’m told that if you order the phone through AT&T’s website, it appears to be working. The downside there is that rather than having the option to pick it up in-store, you’ll have to have it delivered to you on the 24th.

This is all a bit reminiscent of the iPhone 3G launch two years ago when an AT&T activation failure prevented people from walking away on launch day with working iPhone (and delayed others by hours in some cases). You’d think they’d have this system down by now.

Who knows, maybe either AT&T or Apple caught a bit of whatever Twitter had earlier. And just imagine if they white version was actually available to pre-order too!

Product: iPhone 4
Company Apple

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Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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