vienna
austria

Garmz.com launches as a fashion game changer

Next Story

Confirmed: Zynga Raises $150 Million More From Softbank – Asian Invasion Imminent

Garmz, a fashion startup that just launched in public beta after months of preparation, aims to change how fashion is being produced and distributed from the ground up.

Besides having a nicely designed User interface, the startup wants to disrupt current models of the fashion industry. Young aspiring fashion designers mostly lack adequate outlets for their work and creativity. As in every other real-life commerce business, one ought to have pre-sales distribution contracts and a certain, and mostly not a viable, number of purchasers (be it customers or shops).

Initial financing for fashion designs is almost an unbearable task for them. They either outsource their production to Asian or Eastern European countries, whereas they have to purchase +100 items per order for having those producers actually take their orders.

This is where garmz steps in.

Fashion designers can submit their designs based upon some sort of “Designer Manual“. Their work will then be displayed publicly on garmz.com and via crowdsourcing (voting) it’s decided which pieces are then actually produced.

Garmz then not only have the pieces produced, but fashion designers can also set their own selling price, margins and cuts per sale – a very open and transparent model. Producing the items is done in Eastern Europe, where their founders claim to “have customary standards, comparable to well-known brands’ quality”.

At the current stage many of those elements have yet to be implemented, yet the founders are pursuing an iterative process of rolling out features one after one, perhaps a wise approach when looking at the complexity of what they are trying to achieve. Similar companies such as USTrendy tend to act as their own label, instead of a simply being the marketing, distribution and production company in the background – the provider basically.

The startup simultaneously closed their first round of Angel funding in the low six figures range, Co-founder Andreas Klinger told me.

  • http://www.greenstreet.net PaulH

    Very interesting. Started a small clothing label a few years ago but Garmz seems to have overcome some of the barriers that led to it’s demise. Will definately check this out.

  • http://thenextwomen.com Simone Brummelhuis

    This UK site does the same: http://catwalkgenius.com/designers/

  • http://www.afingo.com/blogs/uncategorized/is-production-just-an-upload-away-online-design-engine-garmz-com-launches/ Is Production Just An Upload Away? Online Design Engine Garmz.com Launches | The Trim

    […] Right now, the first stage uploading designs is the only working component of the site. Garmz claims that by the end of July, voting will open to a worldwide audience and a web shop and full version of the site be up and running in August. Naturally, we’ll keep you updated, but, in the meantime, get uploading, people! [Tech Crunch] […]

  • http://www.joaobelo.co.uk Joao Belo

    I’ve added a review here:

    http://www.joaobelo.co.uk/?p=111

  • http://lukas.zinnagl.com/2010/06/garmz-com-launches-as-a-fashion-game-changer/ Garmz.com launches as a fashion game changer | ZINNAGLISM

    […] THIS POST WAS ORIGINALLY PUBLISHED ON TECHCRUNCH EUROPE. CrunchBase Information Garmz Information provided by […]

  • http://blog.pickl.eu/index.php?/archives/141-garmz.com-Start-your-own-fashion-label!.html Über (M)Ich

    garmz.com – Start your own fashion label!…

    wer meublounge kennt, dem muss ich auch das konzept hinter garmz nicht lange erklaeren… Start your own fashion label! You design fashion – we do the rest. Auf jeden Fall interessant und weiterzuverfolgen! Viel Erfolg garmz! Vielleicht trifft man sich…

  • http://newsfy.com/?p=849 YC-Funded Fabricly Is A Threadless For High Fashion, And It Just Raised $400K

    […] Also see Garmz, a European startup that has a similar model. Our coverage is here. CrunchBase Information Fabricly Information provided by […]

  • http://www.zooped.com/2010/11/19/yc-funded-fabricly-is-a-threadless-for-high-fashion-and-it-just-raised-400k/ Zooped.com - YC-Funded Fabricly Is A Threadless For High Fashion, And It Just Raised $400K

    […] Also see Garmz, a European startup that has a similar model. Our coverage is here. CrunchBase InformationFabriclyInformation provided by […]

  • http://www.digitalhandeln.de/strategie/garmz-oder-good-night-fashion-industry-good-morning-designers Garmz - oder: Good night, fashion industry. Good morning, designers. | Digitalhandeln E-Commerce Consultants

    […] Erste Finanzierungsrunde im niedrigen sechstelligen Bereich, wie bei Techcrunch gemeldet […]

  • http://itx.ltd-co-uk.com/?p=1513 YC-Funded Fabricly Is A Threadless For High Fashion, And It Just Raised $400K | TechNews

    […] Also see Garmz, a European startup that has a similar model. Our coverage is here. CrunchBase Information Fabricly Information provided by […]

  • http://techshadez.ishadez.com/yc-funded-fabricly-is-a-threadless-for-high-fashion-and-it-just-raised-400k/ YC-Funded Fabricly Is A Threadless For High Fashion, And It Just Raised $400K | TechShadez

    […] Also see Garmz, a European startup that has a similar model. Our coverage is here. […]

  • http://fr.techcrunch.com/2011/05/12/garmz-veut-devenir-le-myfab-de-la-mode/ Garmz veut devenir le MyFab de la mode

    […] ont proposé leurs créations à la communauté. Et le nombre de votes effectués via la plateforme lancée officiellement en été 2010 est plus de 100K (oui, il faut avoir créé un compte afin de […]

  • http://appdnia.pl/?p=353 strona 4 | app dnia

    […] catwalk model pivoting on the runway, Garmz, a startup which allows upcoming fashion designers to cut out the traditional network of buyers and sell clothes straight to consumers, is today rebranding […]

  • http://brettmbell.com/2011/08/31/garmz-pivots-to-become-lookk-aims-to-disrupt-fashion-industry-cycle/ Garmz Pivots To Become Lookk, Aims To Disrupt Fashion Industry Cycle | BrettMBell.com

    […] a catwalk model pivoting on the runway, Garmz, a startup which allows upcoming fashion designers to cut out the traditional network of buyers and sell clothes straight to consumers, is today rebranding as […]

  • http://creativemediasystems.wordpress.com/2011/09/07/garmz-pivots-to-become-lookk-aims-to-disrupt-fashion-industry-cycle/ Garmz Pivots To Become Lookk, Aims To Disrupt Fashion Industry Cycle « Official Blog of Creative+Media+Systems

    […] catwalk model pivoting on the runway, Garmz, a startup which allows upcoming fashion designers to cut out the traditional network of buyers and sell clothes straight to consumers, is today rebranding […]

  • http://appdnia.pl/?p=358 Rouge Sky – reklama | app dnia

    […] catwalk model pivoting on the runway, Garmz, a startup which allows upcoming fashion designers to cut out the traditional network of buyers and sell clothes straight to consumers, is today rebranding […]

blog comments powered by Disqus