YouTube, HP And Guggenheim In Search Of The World's Most Creative Online Video

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Monday, June 14th, 2010

The Solomon R. Guggenheim Foundation, YouTube and HP have teamed up in search of the world’s most creative online video. In collaboration with Hewlett-Packard and Intel, Google’s YouTube set up a dedicated site section dubbed Play, in an effort to find and showcase the most exceptional talents working in the realm of online video.

In the – international – search for new creative video, everyone is invited to submit their best works, which people can do until July 31st. Anything goes, from straight-up art to animation, music videos, motion graphics, narrative and non-narrative work, or even entirely new art forms (that should be interesting).

A jury of experts comprising people from the worlds of art, design, film, and entertainment will select up to 20 videos to be presented at the Solomon R. Guggenheim Museum on October 21, 2010, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The works will also be available to a worldwide audience on the YouTube Play channel.

Nancy Spector, Deputy Director and Chief Curator of the Guggenheim Foundation, eloquently put it this way:

“In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video.”

Hear, hear. I nominate OMG Cat:

Company: YouTube
Website: youtube.com
Launch Date: February 2005
Funding: $11.5M

YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...

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Company: Hewlett-Packard
Website: hp.com
Launch Date: 1939
IPO: NYSE:HPQ

Hewlett-Packard technology corporation headquartered in Palo Alto, California, USA. HP is one of the world’s largest information technology companies and operates in nearly every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products. HP markets its products to households, small to medium size businesses and enterprises...

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