The Solomon R. Guggenheim Foundation, YouTube and HP have teamed up in search of the world’s most creative online video. In collaboration with Hewlett-Packard and Intel, Google’s YouTube set up a dedicated site section dubbed Play, in an effort to find and showcase the most exceptional talents working in the realm of online video.
In the – international – search for new creative video, everyone is invited to submit their best works, which people can do until July 31st. Anything goes, from straight-up art to animation, music videos, motion graphics, narrative and non-narrative work, or even entirely new art forms (that should be interesting).
A jury of experts comprising people from the worlds of art, design, film, and entertainment will select up to 20 videos to be presented at the Solomon R. Guggenheim Museum on October 21, 2010, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The works will also be available to a worldwide audience on the YouTube Play channel.
Nancy Spector, Deputy Director and Chief Curator of the Guggenheim Foundation, eloquently put it this way:
“In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video.”
Hear, hear. I nominate OMG Cat: