Online Gambling Company 888 Picks Up Real Dice's Social Games Studio Mytopia For $18M

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, June 14th, 2010

Online gambling company 888 has bought the assets of the Mytopia social games development studio from Real Dice. Mytopia, which launched at TechCrunch50 in 2008, is an online social gaming community where people can play casual games together in real time.

The base price is $18 million cash with an additional earn out payment that will be made calculated on the basis of net profit for the calendar year 2011. The total payment to Real Dice for Mytopia’s games is capped at $48 million.

Mytopia sold 12 games in total to 888, which is planning to add microtransactions to the games to monetize the platform. Mytopia also offers a platform that allows developers to write code once and have it immediately distributed and syndicated to various smartphones and mobile operating systems. 888 has licensed this technology along with the acquisition of the social gaming studio.

Company: Mytopia
Website: mytopia.com
Launch Date: 2007
Funding: $3.5M

Mytopia is a place for playing social games with friends on your computer or smartphone. We specialize in making cross-platform games that allow users on social networks like Facebook to play together with their friends connecting from a mobile device like an Android phone or iPad. Mytopia was founded in 2006 by Guy, Galia, Yotam, Yudi and Alexei back when Smartphones were still called PDAs.

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