Duedil is a new reputation system linked to LinkedIn

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We’ve seen how Unvarnished is setting out to create a kind of “Yelp for people” where you get reviewed as a person whether you like it or not. Now a new startup has appeared hoping to do something similar, but this time within a network that will give it significant traction from the word go: LinkedIn.

Here’s how it works: A user of Duedil will be able to submit comments or “reviews,” whilst other users will be able to “reply” to them by deeming them “fair” or “unfair.” In other words it’s a kind of ‘karma reputation’. Since the reviews themselves are subject to the scrutiny of other users, the reputation system itself becomes the focus of the system, rather than the object of the reviews (you).

Users are able to share specific reviews and invite others to join the Duedil community. They will also be able to report inappropriate content and view what other members are saying about them. Users get prompted with two questions to answer: What does this person do well, and how could they improve?

The idea is that this directs users to leave constructive criticism, reducing the risk of bias by forcing them to answer both positively and negatively rather than allowing them to choose one or the other.

The system then tracks people’s comments and organises them as well as – at least they claim – preventing users from creating fake profiles.

Over the next few weeks they’ll introduce a reputation algorithm to allow the app to to distribute value to appropriate content and devalue content that is abusive or inappropriate.

It’s hard to say how it’ll work in practice until it has more users, but right now it feels slightly fairer than a ‘Yelp for people’.

Here’s a video of how it works:

Introduction to Duedil.com from P Damian Kimmelman on Vimeo.

  • http://ranggaw0636.student.ipb.ac.id/ ranggaw0636

    well, maybe it will help to reduce fake profile

  • Alex

    As if one idiot (called Ian) destroying the groups with his “experience” is not enough…
    Leave the professionals alone, SV people, you have no idea of Real Life, just a bunch of fashionable misconceptions.

  • Me

    I love the video. You’ve checked his linkedin profile, his resume, you’ve tracked down his references, but you still don’t know what he’s like… what he’s “really” like.

    So so true. I can’t bring myself to make a hire until I get a full report from his proctologist.

    • Chris


      And what’s up with the woman’s accent in the video?

      • robbiefowler

        Sounds like a brit trying to sound american.

    • tommyboy

      “An application that allows you to read and write reviews on Linkedin”

      Ah, right. There was me thinking recommendations allowed you to do that.

      I’m going to sign up right now though, because they will give me “loads of swag and free services for life”.


  • Haggie

    If it is a “Yelp for people”, does that mean I can get a five-star rating by buying a couple of “elites” a few drinks and/or that eventually crowdsourcing by morons will result in more than 80% of people “rated” having 3 1/2 stars thereby making the ratings virtually useless???

    If you have to use Yelp as a reference for your business, you should really go back to the drawing board and start over again. It’s like using Afghanistan as a model for nation building…

    • http://duedil.com damian

      totally agree with you Haggie thats why we’re not doing it that way. thats what we’re sick of- 5 star ratings are lame. Sorry I told myself I wouldn’t get involved with blog comments but I couldnt agree with you more

    • http://duedil.com damian

      you should check this article out about a tea rating system,


      damian from duedil

  • http://www.aqueduct.co.uk Jon Reay

    Exciting developments Damian. The fact that you’re one of the elite who have successfully made a partnership with LinkedIn is significant.


    • Steve Joy

      Correct me if I’m wrong, but these guys haven’t made any sort of partnership with Linkedin? It’s just a browser extension that uses their API.

  • http://watcher.com.ua/?p=4514 Користувачі LinkedIn мірятимуться кармою завдяки Duedil | Watcher

    […] стартап під назвою Duedil допомагатиме зробити відгуки до профілів на LinkedIn […]

  • http://eu.techcrunch.com/2010/07/16/so-who-won-the-techcrunch-europe-summer-pitch-battle/ So who won the TechCrunch Europe Summer Pitch Battle?

    […] 3 companies which won were Calaboard (of which more later), Duedil (which we’re reported on before), and Geomium a location based service that pulls feeds from various LBS services and […]

  • http://dangos.info/?p=1128 So who won the TechCrunch Europe Summer Pitch Battle? | Loli Knows!

    […] 3 companies which won were Calaboard (of which more later), Duedil (which we’re reported on before), and Geomium a location based service that pulls feeds from various LBS services and […]

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