Changing TechCrunch Europe events – how to work with us

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We’re changing our events policy at TechCrunch Europe. Over the last two years we’ve developed and run our own events across Europe, thanks to the unwavering and ever professional support of Petra and Rassami of 2pears. But now that the European startup scene is gradually getting its act together, we’d like to sort of “open source” our events and are looking to partner with existing events and organisations.

We’re looking to work with you wherever your local tech scene is in Europe. So, going forward, please contact me initially and I will pass you on to our events and sponsorship consultant (to be announced) for more details about partnering with TechCrunch Europe.

We’ll be setting as high a bar as possible about which events and organisations we’ll partner with, and we’ll be looking for a minimum level of financial commitment and a combination of all or some of these elements in each events:

• Quality speakers/panels
• Investors
• Startups
• Live Video Streaming, ideally that we can embed on TechCrunch Europe

One thing that is absolutely crucial is that we won’t support events where startups have to pay to pitch. It’s fine for startups to pay for demo-pit tables in an exhibition, but we are trying to break the cycle of pay-to-pitch in Europe which does not support innovation or an entrepreneurial culture.

For those that we select as partners, TechCrunch Europe will promote events before they happen in an event listings post and on TechCrunch Global. We’ll also send a writer (usually me, Mike Butcher) and if there is any news about companies and the event content we’ll of course cover it.

We’ll offer a variety of partner packages (contact us for details below). These will be a) a Techcrunch Europe branded event where we work closely with you b) an “in association with Techcrunch Europe” event where we work with an existing name or brand. We’ll also work with events that want to be creative about naming, e.g. “KrakowCrunch” or BelgradeCrunchUp, or MaltaEuroCrunch or anything like that. It’s a little like the TEDx idea, in that we’d like to work with you to make it a great event. In addition we’ll be looking at smaller meetup-style events in the UK and I’ll also be available as a speaker for events in Europe. As with all of this, contact us as above.

We’ll be slimming down our “in-house” day-long events (GeeknRolla and The Europas, postponed to September) and one conference in continental Europe, location to be decided.

To be clear, none of the above will affect our editorial commitment to covering tech companies and startups in Europe, whether we have partnered with a particular event or not.

  • http://www.techme2.eu bcurdy

    This is great news :) Looking forward to new events all over Europe. I have to say, I really like reading:

    “One thing that is absolutely crucial is that we won’t support events where startups have to pay to pitch…”

    Everybody should follow this lead.

  • http://www.pgi.vc Tanya Noel

    Mike, This is great news for many groups! Some of our speakers read this today and forwarded the link. As our event is two weeks away, and we are flying over a significant number of great tech & innovation people from Silicon Valley to meet up with the same from Europe, for IEVC Tuscany ’10 Innovation, Entrepreneurship & VC – Europe & Silicon Valley, http://www.pgi.vc we would like to present our event for possible partnership with TechCrunch, and will contact Jane Wagstaffe today! Cheers from the PGI Team

  • http://www.spirofrog.de Schulze

    Great News, we will support that idea, No Payments for start ups – Lovely!

  • http://TwitJobs.net JasonDigital

    Well if you ever needed a reason to start an event up – this is it! – Great news and well done for offering to support so many great events that don’t get the exposure they deserve.

  • Tel sor

    Techcrunch wants to open source but demands *quality*, speakers. ie master bullshitters.

  • http://www.spirofrog.de/blog/2010/06/job-und-karriere-news/ Job und Karriere News ! | Spirofrog Blog

    […] – Das US Tech Blog Techcrunch und sein Europa Ableger starten wieder Ihre Event Reihe -siehe Link […]

  • http://www.zendesk.com Nick Franklin

    Hi Mike,


    We’ll be slimming down our “in-house” day-long events (GeeknRolla and The Europas, postponed to September) and one conference in continental Europe, location to be decided.

    I’m a little confused on this, do you mean you’ll continue doing The Europas and a Conf in Europe, or you’ll be stopping them after September?

    Cheers,

    Nick Franklin (Zendesk)

    • http://twitter.com/mikebutcher Mike Butcher

      We’ll continue doing them. We’ve been doing a LOT of in-house events around Europe. We’re shrinking our in-house stuff to partner more.

  • http://www.aukendi.com Erhan Karadeniz

    Hope that TC EU will also come to Amsterdam :)

    • http://twitter.com/mikebutcher Mike Butcher

      Happy to partner. email Jane.

  • http://www.scred.com/ Kristoffer Lawson

    One thing that confuses me is the line about “financial commitment”. Does that mean towards TechCrunch?

    I guess this is fine for big, commercial events, which want to have TC there in panels or whatever. However over here most of the best events are organised by startups and volunteers and while some have fairly substantial budgets, paying to get media coverage doesn’t really fit in with the ethos of the events. While I understand one can’t live on air, we’d generally prefer if TC wanted to be involved because they were really cool things, and not because someone was paying for it.

    • http://twitter.com/mikebutcher Mike Butcher

      Yes, but to be clear, none of the above will affect our editorial commitment to covering tech companies and startups in Europe, whether we have partnered with a particular event or not.

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