Twitter just announced the acquisition of Smallthought Systems, an analytics startup that helped the microblogging site create its online internal network based off of DabbleDB. Terms of the deal were not disclosed.
While Twitter had worked with Smallthought on the Dabble project, the startup caught Twitter’s eye with the creation of Trendly, an tool that helps web sites distinguish signal from noise in their Google Analytics data. Twitter started using the service and realized that it would make an complimentary addition to their analytics team in terms of both talent, and technology.
Analytics are a part of Twitter’s monetization plan, as the post indicates that the analytics team will be focusing “on integrating ideas from Trendly into our current tools and building innovative realtime products for our future commercial partners.” Clearly Smallthought will help boost any in-depth analytics offerings Twitter may have up its sleeve.
This marks Twitter’s sixth public acquisition. Twitter has bought Summize, Values of n and more recently Mixer Labs, Tweetie maker Atebits, and Cloudhopper.
Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post updates 140 characters long. Twitter “is a real-time information network that connects [users] to the latest stories, ideas, opinions, and news.” The service can be accessed through a variety of methods, including Twitter’s website; text messaging; instant messaging; and third-party desktop, mobile, and web applications. Twitter is currently available in...
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