Today's Guardian is The Guardian re-imagined for the iPad

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We’ve seen how The New York Times became enraged by the audacity of the Pulse iPad application [iTunes] to use its RSS feed in one of the best news readers to appear on that device. Controversially, the app was pulled by Apple after the NYT complained, despite being lauded by Steve Jobs. It’s now been reinstated, without the NYT as a default feed. So consider a different scenario: the newspaper that embraces new technology and new ways of reading to the betterment of its audience and the subsequent deep engagement it could garner.

That’s what I think has just happened with Today’s Guardian, a new web app from London-based, freelance developer Phil Gyford. This is basically The Guardian newspaper re-imagined in a very reader-friendly format. It could almost be an iPad app.

It looks great on a normal web browser, and though it works, an even friendlier iPad version is on its way. But Today’s Guardian has been made possible not by a simple RSS feed but by The Guardian’s Open API, which launched last year. It’s actually odd that they never thought of doing this themselves.

But the advantage for The Guardian is that Today’s Guardian will still serves its adverts. Gyford blogs in depth about the app here.

Feast your eyes on this.

  • http://www.gyford.com/ Phil Gyford

    Thanks for the post and the kind words Mike, but three quibbles:

    The headline is misleading: the site isn’t “for the iPad”. If anything it’s “for the web”, and tries to make a website that is as easy and quick to use as an iPad app.

    Second, describing the site as “a new app” is also confusing as it’s definitely not an “app”. It’s an old-fashioned website.

    Third, my name is “Phil”, not “Phyl”.

    • http://www.ajgraham.com Alex Graham

      Great use of the Guardian API. Very slick and intuitive design.

      You should note that everything on TechCrunch has to be related to Apple in some way though ;)

    • Andrew MacDonald

      I agree, it’s definitely misleading. After reading the article I headed right to the app store to they and buy it, but couldn’t find it.

      I only realized it wasn’t an app when i read your comment.

      • http://twitter.com/mikebutcher Mike Butcher

        *web* app.

    • Jimbo

      Nice work Phil, love it. Only improvement I can think of is an content/index to the articles that means you can find stories without flicking through the whole lot.

    • http://twitter.com/mikebutcher Mike Butcher

      Remember when we used to talk about Web
      ‘apps’? Yeah, so that. Will tweak the rest, thanks.

  • http://bastian.nutzinger.net Bastian Nutzinger

    Ah, very nice. The screenshot doesn’t do it justice.
    Head over and play with the site yourself. It beutiful in it’s simplicity.

  • http://www.matthewbennett.es Matthew Bennett

    Very similar visually to what Apple have just done in Safari 5 with ‘Safari Reader’ for individual articles.

  • fb

    Hm, very nice! Elegant and straightforward. Wish there was a way to move faster within a section though. =)

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    […] work on, well, pretty much any device, but particularly a touch sensitive tablet.  TechCrunch have an article about it, or you can just try it out – simple, uncluttered, lovely.  But how are The Guardian going […]

  • http://www.dexmo.com Patrick DAlton Harrison

    Hope someone from The Guardian reads this – how about a Guardian app for the iPad and other devices that has the whole paper in it every day?

    Just to be controversial….. I will happily pay for it.

    (The Times app has been criticised for not including all the paper sections in it.)

    I want to read all the latest news and background information, but easy on the bias and spin.

    I want to pay for it to ensure I get the best.
    After all, crap information is worse than no information.

  • Martin

    An example of simplicity and the use of open standards. I love the UI, it´s intuitive and stays out of the way.

    On a sidenote please stop relating everything to friggin Apple! I´m using it on a Windows machine with Chrome and it´s awsome. I guess it´s also great on the iInsertDeviceHere but you make it look like browsing the web with something other than an Apple device is heresy.

  • mrvco

    The iPad reference in the headline still doesn’t make any sense whatsoever.

    • Stephen

      It’s really crazily blatant link bait, it’s even a worse experience just now on an iPad (it’s getting its own interface to fix this).

  • LS

    Is this even anywhere close to how people want to consume content on a screen? Have a look at this: http://youtu.be/U3j7mM_JBNw

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  • http://www.riazkanani.com Riaz Kanani

    wow – its a great way to quickly skim guardian content..

    hats off to the guardian for the API..

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  • Nic

    Today’s Guardian is not about the iPad! It is designed to work for the web and be a generally nice reading experience.

    I think Phil has done a brilliant job – it is very pleasant to use on my laptop!

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  • http://www.tran33m.com/vb منتديات

    Ah, very nice. The screenshot doesn’t do it justice.
    Head over and play with the site yourself. It beutiful in it’s simplicity.

  • http://www.ukstevieb.com/2010/06/10/steviebs-shared-items-june-10-2010/ StevieB’s Shared Items – June 10, 2010

    […] Today’s Guardian is The Guardian re-imagined for the iPadJune 9, 2010 […]

  • طيور الجنة

    The iPad reference in the headline still doesn’t make any sense whatsoever
    http://www.6oyor-aljanah.com/vb/

  • طيور الجنة

    The iPad reference in the headline still doesn’t make any sense whatsoever
    http://www.6oyor-aljanah.com/vb/

  • ahmet tayfur

    the newspaper that embraces new technology and new ways of reading to the betterment of its audience and the subsequent deep engagement it could garner.pembe maske

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