Yahoo's latest marketing ammunition: David Beckham

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Yahoo is partnering with iconic football star David Beckham to offer exclusive content for its coverage of the upcoming World Cup as well as the 2010/11 football season, we’ve just learned.

Beckham will also be featured in the second phase of the company’s global integrated marketing campaign, which focuses on showcasing specific Yahoo products and services, throughout the duration of the World Cup in select markets.

The goal of the campaign, according to the press release, is “to drive more people to search, use and talk about Yahoo! through exciting and experiential demonstrations of our unique ability to bring my world and the world together”.

The three main components to the partnership between Yahoo! and David Beckham:

– A David Beckham channel within Yahoo! Sport’s coverage of the World Cup, where Beckham will share his thoughts and his experience on playing and scoring in three consecutive tournaments.

– In anticipation for the 2010/11 football season, football fans will have the opportunity to directly connect to David Beckham and ask him questions through various Yahoo! channels, including Yahoo! Answers, Y!Mail and Y!Messenger.

– Beckham’s participation in the Yahoo! marketing campaign throughout the summer of sport.

Hit or miss?

  • http://maboot.com imran

    I said somewhere that Carol is nothing less than Steve Jobs. If she stays here at yahoo for next 3-4 years, Yahoo could gain the position which it once enjoyed over the Internet.

    • http://www.weboogle.net webcrazy

      Google goes with weboogle.net what’s gonna happen to yahoo even with beck. weboogle.net has made much partnership with great stars like Shakira, Zidane, c.ronaldo.

  • JPDummy

    ..thats funny. Mathew Booth from South Africa is doing this on a South African website for the World Cup, directly from his phone. http://www.hummba.com/adidas

  • Iralie

    It sounds like enough effort but too late to me.

    • Snitzelglobin in liederhozen

      In America nobody even knows who beckam is, except as the bad hair guy married to that anorexic washed up former pop singer, or something like that. Get a haircut dude, and get your wife off the crack and onto some food. They both seem dumber than a box of rocks.

  • http://www.top10bestdatingsites.com/ John Ferry

    Yahoo tried to do lots of funny things that won’t really help them. I would sell the company if I was them

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  • nope

    He plays Soccer not football. Its called soccer, not football. Go America!

    • http://techcrunch.com Robin Wauters

      Hehe I actually got mad for a second before I realized you were just trolling. Good one though!

      • Danno

        He’s got a point though. It’s soccer. Headline is misleading to 90%+ of your US readers.

      • http://www.eadim.com/ Rezbi

        It’s called football because it’s played with the feet. What Americans call football is rugby with padding.

        How can you call a sport football when you’re carrying the ball in your hands for most of time?

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  • Kracmer

    Beckham has a HUGE following outside of the US.
    This will aid Yahoo significantly.

  • http://www.businessadviceforum.com Fergal, Business Advice Forum

    Well done David Beckham, I wonder how much he is being paid for his endorsement!

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  • Ian T

    @Kracmer – we’ll see. Par for the course for Yahoo! is to create a very slim product, then fail to promote it as politics kicks in and everyone decides it’s not their product. This smells of a deal made in Ad Sales to me

    @Fergal: it’ll be six figures rather than seven. hell, all he has to do is do an occasional Messenger session, and a wrap up of Answers and Mail questions. Assuming he does it himself rather than with “assistance”…

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