TurnHere, through its network of over 8,000 professional filmmakers, will be providing local video production for businesses that advertise on Yelp, as well as a slate of video-related services, including expanded distribution of their video(s) across the Web.
John McWeeny, COO of TurnHere, claims online businesses that have videos included in their listings experience higher numbers of clicks, calls and leads. TurnHere henceforth enables Yelp to provide their advertisers with two video options:
- Standard Video: Advertisers receive a 30-second video slideshow made from a series of photos provided by the business with music and custom voice-over narration.
- Premium Video: Advertisers receive a 30-60 second custom video shot at their place of business by a professional filmmaker from the TurnHere network.
Additionally, advertisers can choose to increase the visibility of their video through TurnHere’s video promotion package, which includes distribution to YouTube, Google Places, Facebook, Yahoo! Video and more.
All in all, it’s a big score for TurnHere, a San Francisco startup founded in 2005 that has raised $8.6 million in venture capital since its inception. The company competes with StudioNow, which was picked up by AOL earlier this year.
Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland and Turkey. Yelp had a monthly average of 86 million unique visitors in Q4 2012*. By the end of Q4 2012, Yelpers had written more than 36 million rich,...
TurnHere has spent the past 6 years carefully building out a network of thousands of highly qualified and fully vetted freelance filmmakers and photographers that give us coverage on the ground within 50 miles of 95% of the US population. In 2010 we shot in more than 2,000 cities across the United States for partners including Yahoo, Google, Yelp, NBC, Discovery Channel, HGTV, and YouTube. Our proprietary platform enables quick and easy sourcing, creation and distribution of video...