Social network application developer and advertising platform RockYou has just raised another $10 million in funding from SoftBank. With the deal, the company has acquired a majority of the shares in its joint venture, RockYou Asia. The company previously raised a whopping $50 million in funding last November. This latest investment brings the startup’s total funding to $127 million.

RockYou develops and acquires social networking applications, but a big part of their business is serving advertising to their own as well as third party apps. RockYou Asia is a social and mobile application developer providing entertainment tools and social applications to users in Asian Countries. Games include RockYou Battle Monsters, Umajin RockYou, Usaru Biyori, Crime World, Hug Me, and Speed Racing

The startup, which was one of the pilot partners for Facebook’s move into the offers space, has been working with a number of game developers throughout Asia to monetize, license, and publish games globally. RockYou sees alot of potential in the Asia social gaming market and wants to increase its presence in the area. There are 280 million monthly users of apps that RockYou owns directly or has advertising relationships with, says the company. Last year, RockYou suffered a data breach that resulted in the exposure of over 32 Million user accounts. The company was eventually hit with a class action lawsuit for poor security measures.

Crunchbase

• ROCKYOU

Company: RockYou

Website: rockyou.com

Funding: $129M

RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranchâ„¢ and the celebrated Zoo Worldâ„¢ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next...

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